In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of celebrating wins. She discusses the process of balancing production and marketing and her plans for scaling her business in the future. In this conversation, Maddie discusses her macaron business and her aspirations for its success. She talks about the challenges of setting up the business and the importance of proper preparation. Maddie mentions Last Crumb Cookies as an example of a successful business model. She shares her dream of having her macarons featured at Taylor Swift's birthday party. Maddie and Kerrie discuss the potential for her business to become a celebrity go-to brand. They also mention the success story of Milk Bar and Kerrie's personal experience with their products. Maddie provides information on where to find and buy her macarons, emphasizing their suitability as gifts. The conversation concludes with well wishes for Maddie's future success.   Takeaways   Proper preparation and setup are crucial for the success of a business. Studying successful business models can provide valuable insights and inspiration. Having a dream or goal for the business can drive motivation and ambition. Collaborating with influential figures or becoming a go-to brand for celebrities can significantly boost a business's visibility and success. Learning from the success stories of other businesses can provide valuable lessons and inspiration. Consumables, such as macarons, make great gifts as they leave no clutter behind. And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP    Or grab my new book, Customer Obsession    Follow Maddie along on her journey Maddieaboutcake.com  www.instagram.com/maddieaboutcake Grab a box of macarons for Vday! https://maddieaboutcake.com/collections/treats  15% off your first order when you sign up for email newsletter   Work With Me: 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com