Welcome back to episode 258 of the Ecommerce Society Podcast! After a little break (which feels so odd for me), I’m sharing some big life updates that have been in the works. For over four years, I’ve been pouring everything into my business, and now I’m stepping away from some things to explore new passions. Tune in to hear why I’m closing some chapters—like my coaching programs and membership—and diving headfirst into exciting new ventures, like my product business and, yes, a 9-to-5! I...

In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok!   Learn From Me: Grab my new book, Customer Obsession    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services   

10 THINGS THAT DISNEY DOES EVERY DAMN DAY THAT MAKE THEM A CULT BRAND ( And Why You Need To Pay Attention, Learn And Implement To Your Own Business)     Lets talk about, The OG of cult brand- Disney World. Last week I spent two days in Disney World and the entire time I was there, I was legit making a mental list of all the incredible things Disney does so well. I was absolutely BLOWN AWAY at how much Disney works hard to create the most unforgettable experience for its customers and that...

This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena...

Welcome to the Ecommerce Society Podcast! In this podcast episode, I’m doing a coaching session with swimwear brand, naked summer.   This feels like a REAL coaching session with me, so bear with me as its a long one. We talk through typical questions that brands always come to me with help on- how do i increase my conversion rate, how can I make my website better and how do I get more traffic, so these are some of the things I tackle on this robust coaching episode!   If you want to tune into...

Welcome to the Ecommerce Society Podcast, episode 253. In this podcast episode, Kerrie hosts Katie Cole and Jenny DiMarco, founders of Monthlies Period Club, a subscription service offering personalized period products delivered directly to customers. They discuss the inspiration behind their brand, emphasizing convenience and customization, aiming to destigmatize periods and make menstrual products accessible. The brand offers a mix-and-match approach to product selection, using well-known...

Welcome to the Ecommerce Society Podcast!  In this episode I do a deep dive on the top 10 reasons Shopify is the best platform for starting an e-commerce business. It’s no shocker here that I am a WILDLY OBSESSED customer superfan of Shopify and since I’ve never dedicated an entire episode on why I love them so much, I thought today was the day!    If you are on the fence about starting a Shopify store- this episode is for you or if you’re an Etsy seller and want to branch out and start your...

Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online. We dive into the challenges of expensive mastermind programs and varying levels of participant commitment. We also discuss the importance of differentiation in saturated markets and share our experiences with starting product-based...

Welcome to the Ecommerce Society Podcast! In this episode, we’re doing something brand new- rapid fire questions. I ask Deonnah of Ecommerce Savvy 5 questions where she has 60 seconds MAX to answer them.    I ask her things like- how would she spend $500 to start a business What her fave ecomm platform is Etsy verse Shopify What makes a cult like brand And more……. And be sure to tune into Thursday’s episode, 251 where we have a full episode talking about all things Shopify, scaling a product...

Hey, it's Kerrie here! In episode 249 of the Ecommerce Society podcast, I dive into my recent experience speaking at a jewelry expo, called PJX. I share insights on the immense power of community and networking, the importance of constantly revising and improving your presentations, and the value of asking for compensation. Building relationships and connections within your industry can open up invaluable opportunities. I emphasize the significance of engaging your audience and adjusting your...

In this episode, I discuss the concept of making big moves in business and how to leverage your business experience to create new opportunities. I share my personal experiences, insights, and actionable steps for turning ideas into reality. I also introduce the idea of in-person retreats and seek your feedback on potential retreat locations and formats.   Takeaways: Leverage your business experience to create new opportunities Manifest ideas into reality Explore the concept of in-person...

Welcome to the Ecommerce Society Podcast! In this episode, we sit down with Candace D’Agnolo, founder and CEO of Pet Boss Nation. Candace shares her extensive experience in the pet industry, offering actionable advice for entrepreneurs at any stage of their journey. Key Topics Discussed: Entrepreneurial Beginnings: Learn how Candace transitioned from painting murals to launching her retail pet store, Dogaholics, and the lessons learned from those early entrepreneurial efforts. Challenges of...

This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The...

The power of customer experience and packaging and how powerful a role they play in getting a customer to stop their scroll in a sea of crowded and saturated brands but get them to choose YOU to buy from. IN this case study style podcast I use an adorable toilet paper brand, who gives a crap and walk though their powerful packaging and why I’m absolutely obsessed with it. If you can follow along  while you listen- check them out here.https://us.whogivesacrap.org/   If you want to level up...

JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    Repeat customers are the bloodline of your business- you need them and you want more of them. Customer Loyalty is kind of this weird buzzword but it can be hard to actually know HOW to get it- what do you need to do. In this episode of Ecommerce Society, I will show you HOW to get more repeat customers, why you want them, and 5 things you can start doing today to get them in your business.  I also use real...

JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    Passive income is all the rage these days but is it actually possible to make it happen in your ecommerce business? My answer is YES it is. You can 100% set a few marketing channels or systems up in your business to allow your business to generate sales without you trying each day- pretty magical right? Well it is. You can do this through the combo of your website and email- and in this episode of Ecommerce...

JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    Get ready for a lively chat on The Ecommerce Society Podcast! Today, we’re diving into why it’s a game-changer to build a brand, not just a business, especially if you're in the product biz. We’ll tackle the challenge of popping out in a packed market and lay out some clever strategies to help you do just that. Expect lots of insights on boosting your customer experience, adding a personal touch by sharing the...

www.kerriefitzgerald.com/cultish Join by May 23rd.  In this bonus episode of the Ecommerce Society Podcast, updates and changes to the signature mentor coaching education program, the Cultish Product Program, are discussed. The program is now a three-month group coaching mentor program focusing on creating a cult-like brand, providing a scroll-stopping customer experience, setting up sales on autopilot, and getting repeat customers. Key Highlights Creating a Cult-Like Brand: The program...

In this episode, I share my struggles and internal battles as I start my second product-based business. I discuss the pressure to make everything perfect, the challenge of overthinking every decision, the fear of failure, and the difficulty of managing multiple businesses simultaneously. I emphasize the importance of taking action and making smart business decisions based on data and customer preferences. Takeaways Starting a second product-based business is not necessarily easier than the...

In this episode, I share my experience of working with a branding agency to create the visual branding for my new dog poo bag company, Amusejoy Poo Bags. I deep dive into the importance of visual branding in a saturated market and explain why I chose to work with professionals instead of DIYing it. I discuss the process of working with the agency, the importance of clear communication and deadlines, and the level of detail and perfection we achieved. I also highlight the incorporation of my...

In this insightful episode, we sit down with Julia Winter, the creative force behind the jewelry brand Jewel Ya. As she marks over two decades in the industry. Julia shares her journey from a corporate career to founding and nurturing her own jewelry business. She delves into the challenges of starting from scratch, evolving with the digital age, and maintaining a connection with her customers through email marketing. Julia's story is a testament to perseverance, customer focus, and the...

In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her inspiring journey, the pivotal moments that shaped her path, and her aspirations for the future. We also explore the impact of media features on her business and the potential of branching into reality...

Grab a website audit https://www.kerriefitzgerald.com/audit   In this bonus episode, Kerrie shares new services that she is offering, specifically focusing on website audits. She explains that she is trimming down her current business and only offering services that are fun for her. Kerrie also discusses her experience with burnout and how it has made her reevaluate her workload. She highlights two areas she excels in: marketing and growth strategy, and website design. She introduces the...

Grab a website audit https://www.kerriefitzgerald.com/audit   In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to becoming an entrepreneur, her passion for fashion, and her evolution into a website design guru. Discover the insights and strategies behind creating successful Shopify stores, understanding your...