In this episode, I share my experience of working with a branding agency to create the visual branding for my new dog poo bag company, Amusejoy Poo Bags. I deep dive into the importance of visual branding in a saturated market and explain why I chose to work with professionals instead of DIYing it. I discuss the process of working with the agency, the importance of clear communication and deadlines, and the level of detail and perfection we achieved. I also highlight the incorporation of my dogs into the branding and the impact of purpose-driven branding Takeaways Visual branding is crucial in a saturated market to differentiate your brand from competitors. Working with a professional branding agency can ensure a high level of detail and perfection in your branding. Clear communication and adherence to deadlines are important in the branding process. Incorporating personal elements, such as pets, can add uniqueness and personality to your brand. Purpose-driven branding, such as donating a portion of sales to a cause, can attract customers and create a cult-like brand. LInks Mentioned: Amusejoy Poo Bags- follow on Instagram & Tiktok www.instagram.com/amusejoypoobags https://www.tiktok.com/@amusejoypoobags Duocollective.com  Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com