In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her inspiring journey, the pivotal moments that shaped her path, and her aspirations for the future. We also explore the impact of media features on her business and the potential of branching into reality TV. Featured Guest: Amanda Shaw, Founder of The Bark Day Planner Key Points Covered: Amanda's Transition from Science to Entrepreneurship: Discover how Amanda's love for dogs and a DIY party for her golden doodle Teddy sparked a groundbreaking career shift. Building The Bark Day Planner: Learn about the challenges and triumphs of starting a pet party planning business, from DIY beginnings to creating a distinctive brand identity. Expanding into Products: Amanda discusses diversifying her business with pet party boxes, acquiring Buster's Party Shop, and the challenges of navigating product-based business dynamics. Navigating Setbacks: From difficulties with Etsy to personal health challenges, Amanda shares how resilience and creativity helped her overcome obstacles. Media Features and Visibility: Amanda highlights how being featured on ABC and other media outlets significantly boosted her business and the importance of building credibility. Future Aspirations: From expanding her team to dreaming of starting a rescue and possibly landing a reality TV show, Amanda shares her ambitious vision for the next five years. Valuable Takeaways: Leap of Faith: Amanda's journey underscores the importance of following your passion, even when it means leaving a secure career path. Brand Identity Matters: Investing in professional branding can transform your business and connect you with your ideal clients. Media Power: Strategic media features can catapult your business into the spotlight, enhancing credibility and attracting a wider audience. Resilience is Key: Facing and overcoming setbacks is part of the entrepreneurial journey. Persistence and adaptability are crucial for long-term success. Where to Find Amanda Shaw and The Bark Day Planner: Website: www.thebarkdayplanner.com Instagram: @TheBarkDayPlanner Closing Thoughts:Amanda Shaw's entrepreneurial path is a testament to the power of passion, resilience, and the willingness to embrace the unknown. Her story not only inspires pet lovers but also budding entrepreneurs to pursue their unique visions, no matter how unconventional they may seem. Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com