Grab a website audit https://www.kerriefitzgerald.com/audit   In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to becoming an entrepreneur, her passion for fashion, and her evolution into a website design guru. Discover the insights and strategies behind creating successful Shopify stores, understanding your customer, and why investing in your website is crucial for your business. Featured Guest: Sarah Jansel, Founder of Jansel & Co. Sarah’s journey from fashion enthusiast to Shopify expert highlights the importance of following your passions and the impact of a well-designed website on your business. Her company, Jansel & Co., not only builds websites but creates experiences that reflect the heart and soul of the brands they work with. Whether you’re starting out or looking to elevate your online presence, Sarah’s insights underscore the value of professional design in achieving your business goals. Key Takeaways: The significance of understanding the story behind your brand and weaving it into your website. The common pitfalls of DIY website design and how it can impact your business. Why a professional, cohesive website is crucial, especially for luxury or high-end products. An overview of Jansel & Co.’s comprehensive services, from branding to website design and beyond. Sarah’s ideal clients and how her team tailors the process to meet their unique needs. Follow Sarah Jansel Website: www.janselandco.com Instagram: https://www.instagram.com/sarahjansel/  Instagram 2: https://www.instagram.com/janselandco/   Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com     Timestamps: 0:00 - Introduction to Sarah Jansel 2:47 - Sarah’s transition from corporate to entrepreneurship 5:30 - The story behind Sadie and Sari, Sarah’s fashion boutique 7:17 - What makes Jansel & Co.’s process unique 10:37 - Common mistakes Shopify store owners make 14:06 - The importance of a well-designed website 18:25 - How Jansel & Co. approaches client projects 20:42 - Ideal clients for Jansel & Co. and the process of working together 27:00 - Where to find Sarah and learn more about Jansel & Co.