Grab a website audit https://www.kerriefitzgerald.com/audit   Ok listen up my friends, after 8 years of having my own ecommerce and product based businesses, working with 500+ students and clients, I’ve identified 3 main problems most ecomm shop sare facing each and every day. These problems are what is holding you back from growing your business. In this week’s episode of Ecommerce Society podcast I’m breaking down the top 3 biggest problems and bottlenecks that are holding back your...

Grab a website audit https://www.kerriefitzgerald.com/audit   I’m starting a new product based business, called Amusejoy Poo bags and I’m sharing all the details about my new business, including why I decided to start a new business and all the dirty details in between. On Instagram you submitted a bunch of questions about my new venture and I’m answering them here. I cover questions such as, why are you starting a dog poop bag business, how much money are you spending on the launch, why dog...

In this conversation, Christine from The Magnolia Firm shares insights on how to prepare a business for sale. She emphasizes the importance of reputation, reviews, and brand awareness in attracting buyers. Christine also discusses the value of having a team and recurring revenue in a business sale. She provides tips on building systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit. Christine highlights the need to plan an exit strategy and...

I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today, MARCH OF 2024 I am officially starting my next product based business and I cannot wait to share the top 10 things I would do differently next time.   Takeaways Takeaways Choose a product with high...

In this episode, Kerrie discusses the option of selling your business instead of closing it. She shares the story of a friend who closed her e-commerce store and explains why she believes selling is a better option. Kerrie emphasizes the value of the assets and systems you have built in your business and how they can be attractive to potential buyers. She also provides resources for selling your business and encourages starting a business with the intent to sell. Kerrie concludes by...

Crystalynn Shelton, a QuickBooks expert and CPA, shares valuable insights on using QuickBooks effectively for small businesses. She emphasizes the importance of proper training and avoiding common mistakes in QuickBooks. Crystalynn also provides tips for overcoming the fear of numbers and offers advice for DIY bookkeeping. She highlights the significance of staying on track with QuickBooks and setting up for success in the new year. Additionally, Crystalynn discusses how e-commerce businesses...

In this episode, Kerrie discusses the decision-making process of DIYing versus hiring for various aspects of a business. She highlights the importance of knowing when to DIY and when to hire, considering factors such as time, expertise, and budget. Kerrie explores the pros and cons of both approaches, emphasizing the need for effective communication with service providers and the potential pitfalls of choosing the cheapest option. She shares personal experiences with DIYing a website and...

In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation highlights the importance of pivoting and diversifying revenue streams in entrepreneurship. Julie shares her insights on separating personal identity from brand identity and the value of treating a brand...

In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares...

Hey there, fellow e-commerce enthusiasts! 👋 Ready to turbocharge your online business and send your revenue soaring? In this episode, I'm spilling the tea on how to skyrocket your average order value (AOV) and watch those sales numbers dance their way to the top! 🚀 Unlocking the Secrets of AOV: Ever wondered how to turn those browsers into buyers and get them to whip out their wallets with gusto? Look no further! I'm dishing out the three sacred keys to fattening up your bottom line: snagging...

Say whaaaat- Yes I am starting two new businesses in 2024- one is a SaaS software company that will be a game changer for ecomm brands like you and the second business is a pet business which I am So stoked to share details with you soon. 2024 is the time for me to evolve and take my 8 years of knowledge in the ecommerce space and do something truly EPIC with. In this episode I however, share how scary the unknown is, how much of a beginner I”m feeling like again which can feel scary AF and a...

Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024   In this episode of Ecommerce Society podcast, we're diving into the new requirements for Gmail and Yahoo regarding email marketing, emphasizing the importance of email marketing as an owned platform and sales channel. I walk you through the steps to update email marketing with...

In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value...

Welcome to this week’s episode of Ecommerce Society podcast. In this episode we’re serving up the "5 Do's and Don'ts of Pitching the Media" – consider it your PR survival guide with PR pro- Amy Bartko of Chatterbox. . You'll learn how to grab those reporters' attention without stepping on any PR landmines. Plus, they'll reveal the common mistakes people make when pitching their stories, so you can avoid those cringe-worthy blunders. Timing is everything in the world of PR, and they'll share...

Welcome to this week’s episode of the Ecommerce Society podcast. In this episode, I’m diving into the four fierce stages of an e-commerce funnel. First up, it's the "Awareness" stage – think of it as the virtual catwalk where you strut your stuff to grab your audience's attention. Your fabulous products need to dazzle and shine like a superstar! Next, we sashay into the "Interest" stage. This is where you turn those curious onlookers into potential shoppers by showcasing your goods in all...

Welcome to this week’s episode of Ecommerce Society podcast. Are you feeling like your business is a drag, or suddenly unmotivated by all the crappy tasks you have to do. It’s time to reflect on what you can do to create a DREAM business and one that doesnt leave you feeling unmotivated and tired. Let’s do this. In this episode I unpack 4 specific steps you can take to help you reflect on what worked and what didnt work in 2023, an easy way to start planning personal and business goals,...

Welcome to this week’s episode of Ecommerce Society podcast. In this episode, I’m spilling the tea on the seven telltale signs that scream, "Girl, you need a website makeover ASAP!" By the end of this episode, you'll be tossing your old website design like last season's fashion and strutting into the digital world with a fierce, revamped look. Whether you're a seasoned e-commerce queen or just dipping your toe in the online biz waters, "Ecommerce Society" slays with its sassy yet practical...

Welcome back to the Ecommerce Society Podcast! In today's episode, we dive into the world of entrepreneurship with the incredible Lyndi Gallegos, a true multipassionate businesswoman who has founded several successful ventures, including a Jeep-inspired apparel company and a thriving hair extension business in Texas. Lyndi takes us on a journey through her entrepreneurial endeavors, sharing insights into the challenges and triumphs of starting not one, but multiple businesses. From the...

Welcome back to another exciting episode of the Ecommerce Society! In today's episode, we're diving deep into the world of small businesses and uncovering the secrets to creating a cult brand in the ever-changing landscape of 2024. Whether you're just starting out or looking to elevate your brand to the next level, these eight strategies will set you on the path to success.   In this episode, we unveil the blueprint for small businesses to craft a cult brand in 2024 without relying on vast...

   Join Cultish Product- applications are open! A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Applications are open until January 24th If you enroll by January 2nd, you get a $500 discount off the program.  Learn More   Sign up for email marketing society Let's make writing emails...

Welcome to the Ecommerce Society Podcast" You may have noticed something different about this week’s episode- the name, the intro and the cover art- all different. I changed the name and couldn’t be happier! Say peace out to “the 6 figure product business podcast” and say hello to Ecommerce Society the podcast. In this raw and unedited bonus episode, I pull back the curtain and take you behind the scenes and into my brain, and tell you all the reasons I decided to change the name. I also...

Welcome to the Ecommerce Society Podcast" In this episode we’re talking with Crystalyn Aucoin, CEO and founder of Crystalyn Aucoin jewelry. We dive deep into how she has created her own cult-like brand, how she gets repeat customers and how she wows the sh&t out of her customers with her incredible packaging.  Crystalyn Aucoin is a jewelry designer, motivational speaker and mom of a football loving boy named Winston. She designs minimalistic yet meaningful jewelry for strong women who are...

Welcome back to the 6-Figure Product Business Podcast, where we dissect the secrets of success in the world of e-commerce. Today's episode is a must-listen if you found yourself scratching your head wondering why your Black Friday sales didn't skyrocket. ​   Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION    WORK WITH ME  https://www.kerriefitzgerald.com/services   Join Waitlist For Cultish...

In this episode, we're diving into two crucial pillars of e-commerce success: the game-changers that are Supply Chain and Inventory Management, and the fascinating journey of building a SAAS Company, as exemplified by the remarkable story of Luminous, with founder Fared Ward. Episode Highlights: The Importance of Supply Chain and Inventory Management: Uncover the critical role these factors play in determining the success or failure of an e-commerce venture. Gain insights into why effective...

Absolutely thrilled to welcome you to another episode of the "6 Figure Product Business Podcast"! Today, I had the pleasure of diving into an enlightening conversation with the brilliant Chanla Chau, the mastermind behind Chanla Chau Cosmetics. Brace yourself as we uncover the nitty-gritty details of her entrepreneurial journey – from the humble beginnings of her brand to the creation of a bona fide cult product. But that's not all; Chanla spills the beans on the secret sauce that transformed...