I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today, MARCH OF 2024 I am officially starting my next product based business and I cannot wait to share the top 10 things I would do differently next time.   Takeaways Takeaways Choose a product with high margins, solves a pain point, and can be put on a subscription service. Create a purpose or mission-based business to stand out and attract customers who want to support businesses that give back. Develop a clear marketing and visibility strategy from day one, including SEO, affiliate marketing, and PR. Diversify sales channels, such as Amazon, wholesale, and Etsy, to reach a wider audience. Hire a virtual assistant to outsource tasks like customer service and order fulfillment. Create standard operating procedures (SOPs) to document processes and make it easier to onboard new team members. Focus on word of mouth marketing and customer loyalty to generate repeat business and build brand evangelists. Humanize the business by sharing your story, showing your face, and involving customers in the brand. Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com   Chapters   00:00 Introduction 00:32 The Story of a Friend Closing Her E-commerce Store 01:53 The Option of Selling Your Business 04:21 Closing vs Selling Your Business 07:33 Selling Your Business on Shopify 10:16 Starting a Business with the Intent to Sell 14:46 Resources for Selling Your Business 17:00 Closing Your Business 19:16 Selling Starter Businesses 25:56 Closing Thoughts