In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches.   Takeaways   Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes. Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas. Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story.   Chapters   00:00 Introduction and Question Submission Form 02:24 Deep Dive into Subscription Boxes 04:37 What is a Subscription Box? 06:23 Opportunity for Brand Visibility 09:08 Different Types of Subscription Boxes 10:24 Best Suited Products for Subscription Boxes 11:48 Mistakes in Pitching and Negotiating 51:50 Mistake: Not willing to negotiate on price 53:10 Stand out by customizing your pitch 55:28 Negotiating with marketing as leverage 57:27 Being scrappy and figureoutable 59:42 Leveraging marketing and creating exclusivity 01:00:10 Easy ways to pitch 01:02:08 Making a short and effective pitch 01:07:35 Summary: How to get into subscription boxes Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com