In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation highlights the importance of pivoting and diversifying revenue streams in entrepreneurship. Julie shares her insights on separating personal identity from brand identity and the value of treating a brand as a persona. The conversation concludes with Julie's plans for the future and where to find her online.   Takeaways   Pivoting and diversifying revenue streams can be important for entrepreneurs who are looking for new challenges or opportunities. Separating personal identity from brand identity can help entrepreneurs transition and sell their businesses. Treating a brand as a persona can help create a distinct and memorable identity in the market. Exploring new product ideas and platforms can be an exciting way to continue learning and growing as an entrepreneur.   Chapters   00:00 Introduction and Connection 02:21 Julie's Background and Entrepreneurial Journey 06:18 Starting Sparkle Hustle Grow 12:34 Selling Sparkle Hustle Grow and Transitioning 20:37 Julie's Current Ventures and Diversifying Revenue Streams 28:40 Exploring New Product Ideas 35:03 Separating Personal Identity from Brand Identity 36:15 Future Plans and Where to Find Julie   Follow Julie https://www.subscriptionboxbasics.com.  www.instagram.com/subscriptionboxbasics www.subscriptionboxbasics.com/launch Julie’s subscription box course [email protected] Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com