This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea Key Points Covered: The Origins of Sena Sea: Learn about Sena's deep-rooted connection to fishing, her transition from a career in food science to entrepreneurship, and the pivotal Thanksgiving drive that sparked the idea for Sena Sea. Challenges of Starting an Online Seafood Business: Sena discusses the initial hurdles, including setting up an online store, shipping logistics, and the importance of quality and sustainability in their products. Growth and Marketing Strategies: Discover how Sena Sea utilized farmers' markets for direct customer feedback, built an engaging email list, and leveraged blogging to drive organic traffic and educate customers. The Power of Email Marketing: Sena emphasizes the role of personal storytelling and consistent communication in building customer loyalty and driving repeat business. Subscription Service and Customer Retention: Hear about the introduction of a subscription model, the benefits of recurring orders, and strategies for customer retention. Future Plans and Expansion: Sena shares insights into upcoming initiatives, including exploring affiliate marketing, targeting a younger demographic, and enhancing their email marketing workflows. Where to Find Sena Sea and Their Wild Alaskan Fish: Website: www.senasea.com Join the Email List: For exclusive offers, recipes, and a glimpse into the life of a fishing family. Cook like a fisherman's wife cookbook available for free on https://senasea.com     Work With Me: Grab my new book, Customer Obsession  www.kerriefitzgerald.com/services  Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services