David Gluckman is the genius who invented dozens of the best-known drinks of recent decades, including the iconic Baileys Irish Cream developed 50 years ago this year. Host Adam Dorrell digs deep into David’s wonderful anecdotes behind the birth of drinks we all grew up with: Baileys, french wine Le Piat d’Or, Cîroc vodka, Tanqueray Ten gin, soft drinks Aqua Libra and Purdeys, the Singleton Malt, Sheridans Coffee Liqueur and so many more.  David tells stories of how a small and determined innovation team flourished inside the huge enterprises that eventually became Diageo. As he explains, It’s not always research-led — it can be gut feeling and a beautiful label that can drive creativity.  He’s also a gifted writer. His book is called “That Sh*t Will Never Sell!” a witty and fascinating account of the beverage business and highly recommended.  If you’ve worked in the industry you’ll know what a legend he is. And if you just enjoy drinking, then you are sure to enjoy the stories behind the brand. A really entertaining episode.