Muhammad Idrees joins host Adam Dorrell to talk about growing sales by focusing on Customer Experience basics. It’s a lesson for B2B CX leaders on how a unified company approach brings an impressive return on investment.  Muhammad is the Chief Commercial Officer at Engro Polymer and Chemicals Limited, a subsidiary of Engro Corporation — one of Pakistan’s largest and most diversified conglomerates. The company’s vision is to become a globally competitive PVC producer, and they are well on their way. This is a perfect B2B Manufacturing case study as he explains, “How can you make selling a commodity different? Simple — make it a great experience." And this is for the CX nerds like me: They have a near 100% response rate and you’ll learn how it can be done. In just a year, Engro increased their Close-Loop Rate by 8%, which drove NPS up 16 points. And then had a result of topline growth of 17%! Learn more about Engro https://www.engropolymer.com/  “You have to believe in success with customers,” Muhammad says. Enjoy his boundless energy in a very practical podcast.