Host Adam Dorrell welcomes back Nigel Tordoff, Chairman of the CPG Experience Council, to discuss how a customer's trust in a business ultimately leads to revenue growth.  The two dig into what happens when you open the lines of communication and provide feedback — whether it's a relationship with a consumer, a business (or even a significant other!)  They also highlight Adam's research on how many times companies use the word 'customer' in their public pronouncements. And one well-known brand has revealed just how customer-centric it really is. If you're looking for a deep-dive on where the roads to revenue begin with your B2B customer-base, this is a must-listen.