Host Adam Dorrell welcomes Nigel Tordoff in the first of five CPG Experience Council-edition episodes. Nigel, with 30 years of CPG industry experience under his belt, is now Chairman of the Council and ready to recruit those in the trade just as eager to make an impact. Together they share how to kickstart great CX in CPG and break down the acronym that must be at the core of every program: CLiCS. What is CX? And why bother? What goes into a program that CLiCS together? Both pull back the curtain on what good looks like and share their own real-life experiences along the way.