Are you listening to 80% of your B2B customer base? Nigel Tordoff, Chairman of the CPG Experience Council, joins Adam Dorrell to discuss the scale of the CPG industry and the impact it can have on customer experience. When you look at the consumer packaged goods industry from a wide lens, there are so many different relationships that must work to provide for the end customer.  Adam and Nigel discuss the impact of scale in CPG, embracing technology, setting out what 'good' looks like, and a handful of CPG CX best practices. Any CPG industry professional won't want to miss this breakdown of the context of scale and how to strengthen every B2B relationship in the process.