Anna-Maija Tanninen is a female entrepreneur who started CX Agency in Helsinki, Finland. CX Agency helps B2B companies successfully develop and lead customer-centric changes through services like customer experience strategy to business design. Previously she was a partner at Futurelab and a management consultant with Accenture and elevator company Kone. To use a terrible pun, Anna-Maija can LIFT all your programs.  In this episode, she talks about culture: “To understand if we truly are customer-centric, we cannot observe culture from the corporate level only. We should have ways to experience the culture from the frontline, as well.” You won't want to miss Anna-Maija's insights on “Silent Information” and her top three tips for B2B CX.