Marketing is an important part of any business, but it can be tough to determine whether or not your marketing efforts are actually paying off.   Here, I talk about the difference between marketing that is an investment and marketing that is an expense, and how you can use that knowledge to make better decisions about your marketing budget. 📓 Download the Ultimate CPA Marketing Playbook: https://marketmycpafirm.com   📦 Learn more about our marketing packages designed for CPA Firms:...

If you're like most accounting firms, you may be wondering why your marketing efforts aren't yielding the results you want. Chances are, there are a few common reasons why your marketing is falling short.   In this podcast, I'll outline five of the most common reasons and provide a few tips for you to overcome them.    📓 Download the Ultimate CPA Marketing Playbook: https://marketmycpafirm.com  📦 Learn more about our marketing packages designed for CPA Firms: https://atheartcpa.com  📱...

TikTok, LinkedIn, Newsletters, Emails, Billboards, Google Ads, Instagram, Reels, Shorts, YouTube, Facebook....   You may be thinking, do I really need to be on all of these platforms to market my accounting firm effectively? The real answer is no But what are the key things that you need to have in place before you begin marketing your firm?    In this video, I'm going to show you the three things that you absolutely need to have before you start any kind of marketing or advertising...

If you're like me, you're always looking to learn and grow! And if you're looking to learn more about how to market your firm, you'll want to read these three books. (Amazon Links Below!)    I love these three books and I recommend them all the time. Building a Storybrand by Donald Miller, is all about creating a clear, consistent, and client centric story for your firm. Hookpoint by Brendan Kane, teaches you how to make your messages more engaging so that people will stop and actually read...