Are you looking to quickly boost profitability and attract more clients to your design business? In this episode, we cover ten actionable steps to drive higher profits and secure more clients without overcomplicating your strategy. These methods are designed for busy designers who want practical and effective tools to see results fast. From pricing adjustments to optimizing your client intake process, each tip is crafted to address common pain points and help you stand out in a crowded...

Have you ever wondered why some sales strategies work effortlessly while others fall flat? The answer often lies in psychology. In this episode, I share 15 additional psychological and emotional triggers that can help you sell more design services by understanding how clients think and feel. Building on the triggers from the previous episode, these strategies are designed to empower you to make genuine connections, build trust, and lead clients to say "yes" confidently. In this episode, I...

Does the word "sell" make you cringe? If so, you're not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and...

Is perfectionism holding you back in your design business? Many designers struggle with getting things just right, but the truth is, perfectionism can lead to procrastination, missed opportunities, and increased stress. The pursuit of perfection often becomes the enemy of progress. What if you could get more done and experience more success by aiming for 70% instead of 100% or 110%? In this episode, I introduce the 70% solution, a mindset shift that helps you let go of perfectionism and...

Is your design business struggling to attract clients or losing potential leads, and you can’t figure out why? It might be the small details you’ve overlooked that are making a big impact. From missing contact information to no portfolio, these seemingly minor issues could be turning away ideal clients and holding back your success. The good news is, these are simple fixes that can make a world of difference. In this episode, I uncover 10 "big little things" that are killing your design...

Are you holding yourself back by tolerating poor performance, operational inefficiencies, or unfit clients? The reality is, what you tolerate in your life and business impacts your success and peace of mind. Tolerations not only drain your energy but also cost you in time, money, and health. If you've been putting up with less-than-ideal situations, this episode is your wake-up call to take action. In this episode, I explore the ways tolerations are showing up in your design business and...

Have you ever experienced a client misunderstanding, scope creep, or project delays that left you frustrated and underpaid? What if you had an ironclad design agreement that safeguarded your business and profits, while giving your clients clarity and confidence? Many designers are operating with incomplete contracts, and it’s costing them time, money, and peace of mind. A comprehensive design agreement can protect you from these common pitfalls and set the stage for a smooth, successful...

Are you dealing with client misunderstandings, scope creep, or unpaid work? What if a simple design agreement could protect your profits while setting clear client expectations? Many designers are working with incomplete agreements, leaving them vulnerable to disputes and unpaid fees. The right agreement can transform your business, ensuring you get paid for your time, avoid confusion, and build client trust. In this episode, I explain why every designer needs a strong design agreement and...

Are you tired of doing unpaid work for clients? Do you create preliminary plans, gather estimates, and offer advice, all without compensation? What if you could get paid for that upfront work? Most designers don’t realize they can (and should) charge for the early stages of a project. A Feasibility Package ensures you’re paid while helping clients understand their project’s scope and costs. Imagine no longer giving away your expertise for free and instead getting paid for the valuable work...

Your website inquiry form is your first opportunity to learn about potential clients and set the tone for your relationship. Asking the right questions is essential to ensure a successful project. From project details to budget expectations, your questions can make or break the start of a collaboration. It's also important to be selective with clients, as your time and expertise are valuable.  In this episode, I explain how to improve your inquiry form to gather key information, conduct...

Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here’s the thing…most of the fear is based on common myths. What if, instead of fearing the “money talk,” you embraced it as an opportunity to build trust and value with your clients? Shifting your perspective could be the game-changer your business needs.    In this episode, I break down seven myths...

In the world of interior design, landing a feature in a major design publication can feel like hitting the jackpot. It’s a way to get your work noticed, build credibility, and open doors to new opportunities. But is paying for PR always worth the cost? Pay-to-play PR, where you invest in space to get featured is not cheap. It can range anywhere from a few hundred dollars to thousands. The big question is: does the payoff justify the price? I’m here to tell you that it can, but only if you...

In interior design, your creativity is only as powerful as the resources you have at your fingertips. It’s not just about having a great eye for color or space. It’s about knowing where to find the perfect pieces that bring your vision to life. Without the right sources, even the most talented designers can struggle to create something truly special.    This episode is all about sourcing. We’re talking about the importance of building a solid list of go-to vendors, why attending High Point...

Let’s face it. Uncertain economic times can make even the most confident business owners feel uneasy. As an interior designer, your business thrives on creativity and vision, but when the economy takes a turn, it is easy to feel like your options are dwindling. There is hope though! With the right strategies, you can not only survive but thrive, no matter what the financial forecast looks like. Let’s dive into how you can recession-proof your interior design business and come out stronger on...

Jumping into a new career can be both exciting and a bit scary, especially when you are diving into something as creative as interior design. Thankfully I have good news for you! The experience, skills, and achievements of your past job are not just baggage. They are your secret weapon in your new career.  In this episode, I want to encourage you as you venture into your second career of becoming an interior designer. We discuss how to leverage your past career skills, the value of...

As an interior designer, your job is much more than choosing the right color palette or picking out the perfect piece of furniture. You are a master of many trades, balancing creativity with practicality, and empathy with expertise. Each decision you make shapes not just the space, but the mood and lives of your clients. I want you to understand just how multifaceted and indispensable your role truly is. It’s crucial to recognize this value and never discount yourself or your prices, as your...

Efficiency is the cornerstone of a thriving design business. As a business owner, your ability to streamline processes, enhance client interactions, and empower your team directly impacts your overall success. Welcome to part 2 of our series on boosting efficiency in your design business. Make sure you go back and listen to Part 1 for 10 more useful tips.    In this episode, we dive into 15 more tips (aka: action steps) you can implement to become infinitely more efficient in your business....

In the fast-paced world of design, staying ahead of the curve is a must. One powerful way to achieve this is by implementing the use of AI, aka: “artificial intelligence.” Gone are the days when AI was seen only as a novelty, used for writing love poems. Today, it’s a powerful tool that can transform your business. From automating repetitive tasks to generating fresh ideas, AI is changing the way designers work. If you are hesitant about this change, I want to remind you that change isn’t...

Running a design business can be both rewarding and challenging. With tight deadlines, demanding clients, and the pressure to stay creative, efficiency sometimes takes a backseat. What if there were simple, actionable tips that could transform your workflow, boost your profits, and ultimately lead to more satisfying work and happier clients? In this episode, you will discover 10 tips to help you run an efficient design business. These tips focus on strategic planning and goal setting,...

As a designer, you might find yourself stuck in old patterns and beliefs that are preventing you from reaching your goals. You may think you aren’t good enough to be published. You may believe that you have to always say “yes” to every single prospect, regardless if it’s an ideal project or not. These types of patterns and beliefs don’t just affect your business, but your personal life as well. In this episode, you will learn about the transformative power of identity shifts and how they...

Many business owners fall into the trap of "doing" too much and forget the simple joy of just "being." If this sounds familiar, you're not alone. We “do-ers” feel like we are being lazy if we aren’t constantly performing. Let me clue you in on a lesson I had to learn the hard way. If your switch is always set to “do” instead of set to “be,” your creativity, productivity, and profits will suffer.  In today's episode, you will discover the benefits of stepping into "being" and away from...

I’m sure you’ve heard business and life coaches advise on the importance of creating a vision board. Essentially, a vision board is a tool for personal development and achievement. The purpose is to motivate and inspire you as you work towards accomplishing your dreams. While vision boards have been a traditional tool for goal-setting, they aren’t as effective as they could be. It’s time we upgrade this broken tool and turn it into something that will produce the results we desire. In...

In the world of interior design, design firm principals are constantly juggling a million and one tasks. From design discovery to client onboarding, floor plans to renderings, networking to social media, project management to client care, you do it all. Let’s face it, you’re wearing upwards of 36 hats at any one time, and it can leave you feeling overwhelmed and under-earning. And that leaves less time and energy for the activities that bring you real profit. EARN MORE WHILE DOING WHAT YOU...

Working in design, we know how important a living space can be for our clients’ well-being. We design entire rooms looking for ways to make our clients’ lives easier, more efficient, and more beautiful. But, how often do we do the same for ourselves?  I’m not just talking about our curated office spaces. When was the last time you purged yourself of those old files, cleaned up your drive, and really took an inventory of your projects, resources, and client files? You might be surprised at...