About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of agency finance with Michael Wark, a seasoned expert from the financial services sector specializing in helping agencies enhance their profitability, cash flow, and business valuation. Michael brings over 19 years of experience to the table, sharing insights on the intersection of operations and accounting to drive agency growth. The duo discusses the importance of moving beyond tax-focused accounting to embrace management accounting, offering a clearer picture of a business’s operational health. Michael’s approach to dissecting financial challenges, his strategic outlook on agency growth, and his journey from corporate to entrepreneurial success in focusing on creative agencies underline a conversation rich with advice for navigating the complexities of scaling an agency. They emphasize understanding the business model, managing cash flow efficiently, and preparing for a potential exit as foundational steps toward building a sustainable and potentially sellable business. This episode is not just a nerdy dive into agency finance but a roadmap for agency owners aiming to refine their financial strategies and scale their operations effectively.