About this Episode In this solo episode of the Agency Profit Podcast, Marcel dives deep into the essential principles of designing effective data systems for agencies. Drawing on six years of experience and hundreds of agency collaborations, Marcel unpacks why so many companies struggle to get value from their data. He explores the key elements of building a sustainable data framework, explains common pitfalls of treating data management as a “tools problem,” and challenges some assumptions...

In this episode of the Agency Profit Podcast, Marcel sits down with Dr. Kristian Alomá, PhD, a narrative design expert and author of Start with the Story. Together, they dive deep into how psychology and storytelling play pivotal roles in shaping effective agency services that stay aligned with client needs and shifting market demands. Kristian explains the impact of narrative psychology in understanding customer behavior, making the case that services aren’t just about solving immediate...

About this Episode In this episode of The Agency Profit Podcast, Marcel brings the energy as he introduces an exciting shift for the show. Moving to weekly releases, every other week will focus on Parakeeto-specific content, diving deep into the framework of profitability and operational efficiency for agencies. Marcel is particularly thrilled to introduce Carson Pierce, a fan-favorite within the Parakeeto community. Carson, who has spent over 20 years in the agency world and is now...

About this Episode On the latest episode of the Agency Profit Podcast, we’re welcoming back a true industry pioneer, John Jantsch, the mastermind behind the Duct Tape Marketing system and author of several influential books. John joins Marcel to dive into the fascinating world of fractional CMOs, a growing trend in marketing leadership. With over 30 years of experience, John shares his journey, insights, and key findings from his recent research on how agencies can position themselves...

About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back the legendary Jason Swenk. Jason, a pioneer in agency growth and a seasoned mentor, shares his incredible journey from founding and selling his agency to now guiding hundreds of agency owners through his Agency Mastery 360 program. This conversation dives deep into the transition from being a hands-on entrepreneur to stepping into the CEO role, managing through others, and scaling your business. Jason...

About this Episode On this episode of the Agency Profit Podcast, host Marcel Petitpas is joined by Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. Ian, who has produced over 15,000 videos and runs The Garlic Marketing Show podcast, discusses how his agency helps businesses attract and retain clients by leveraging video case stories—transformative customer stories that go beyond simple testimonials. He explains the importance of crafting these...

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition marketing can influence a company’s valuation and deal flow. From optimizing marketing due diligence to refining strategies that ensure a...

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Taylor Welch @ Welch Equities, a seasoned sales and marketing expert who has scaled multiple businesses and trained thousands in the art of selling. Taylor shares his journey from being a touring musician to becoming a powerhouse in the business world, emphasizing the importance of aligning sales incentives with the best interests of clients. The conversation dives deep into how to structure your...

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Mark O'Donnell, the visionary leader of EOS Worldwide. Mark delves into the intricacies of the Entrepreneurial Operating System (EOS), a framework many businesses, especially agencies, have implemented to streamline operations and achieve their goals. He highlights the importance of data and scorecards within the EOS framework, explaining how these tools not only help measure success but also drive...

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas hosts David Tobin, an expert in mergers and acquisitions, to discuss strategies for a successful business exit. David shares his journey from starting a business in college to founding TobinLeff, a firm that specializes in helping business owners maximize their exit value. They discuss the importance of having a clear growth vision, preparing for different exit strategies, and the nuances of deal structures,...

About this Episode In this episode of the Agency Profit Podcast, Marcel interviews Ryan Tansom, founder of Independence by Design, to explore the concept of business ownership and the importance of aligning business goals with personal freedom. They discuss the common pitfalls entrepreneurs face when they prioritize revenue and growth metrics over actual lifestyle outcomes, and how understanding the game of business valuation can lead to better decision-making. Ryan shares his journey of...

About this Episode In this episode, Marcel sits down with Matt Bodnar, a "Forbes 30 Under 30" alum and Founding & Managing Partner at Eidolon Capital, to dive into the world of mergers and acquisitions in the agency space. Matt, a seasoned entrepreneur and investor, shares his expertise on growing businesses through strategic acquisitions and scaling. He discusses the crucial role of deal structure and creative financing in successful mergers and explains how AI is reshaping agency...

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas welcomes Nicole Greer, the founder and CEO of Build a Vibrant CultureTM. With over 20 years of experience, Nicole has helped organizations, from major brands like State Farm and The Ohio State University to small businesses, cultivate thriving company cultures. She shares her insights on fostering a positive, engaging, and profitable work environment, emphasizing that culture is defined by behaviors and overall...

About this Episode In this insightful episode of the Agency Profit Podcast, Marcel welcomes leadership coach Audrey Joy Kwan, a seasoned strategist and leadership coach. With a background in scaling agencies from fledgling start-ups to bustling organizations, Audrey shares invaluable insights into the evolution of leadership roles within these dynamic environments. Holding a Master's Degree in Communications with a focus on Organizational Development, she leads AJK Consulting in its mission...

About this Episode In this episode of the Agency Profit Podcast, Marcel and Joey explore how clear communication and exceptional client experience can transform agency success. Joey, with over 20 years of agency expertise, shares proven strategies to help owners captivate clients and elevate interactions. They stress the significance of architecting memorable client journeys that foster trust, uncover new opportunities, and deliver high-impact insights during meetings. Setting strong...

About this Episode In today’s insightful episode of the Agency Profit Podcast, Marcel Petitpas engages Jamie Van Cuyk, a seasoned expert in hiring and onboarding, to uncover the essentials of building a reliable and proficient team. Jamie, the founder and CEO of Growing Your Team, shares her extensive knowledge on strategically attracting and integrating talent into a business, emphasizing the importance of not just filling a position but ensuring the new hire significantly contributes to...

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas explores a topic rarely touched upon in typical business discussions—trauma and its profound impact on leadership. Joined by Kelly Campbell, a Trauma-Informed Leadership Coach and author of the newly released book “Heal to Lead,” they delve into how unresolved trauma shapes our professional behaviours and decisions. As Kelly unpacks the often invisible but significant effects of trauma on leaders, Marcel...

About this Episode In this episode of the Agency Profit Podcast, host Marcel Petitpas and guest Chris Rudolph, Founder @ The Freedom Agency Coach dive into the nitty-gritty of performance-based retainers for agency services. Chris, a seasoned business coach with a knack for helping agency owners grow their businesses without the hustle, shares his journey from stumbling into coaching to becoming a passionate advocate for agency success. He discusses the evolution of agency pricing and scope,...

About this Episode Marcel Petitpas catches up with Pete Everitt, a multi-agency owner, a coach known for helping agency owners grow their businesses through recurring revenue models and the Co-Founder of SEOHive. They reminisce about their last meeting and marvel at how swiftly time flies in the dynamic agency industry. Pete shares his journey from working in agencies since 2004, through launching a white label SEO service at the start of the pandemic, to coaching agency owners on leveraging...

About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas chats with David Jenyns, the brains behind the bestselling book SYSTEMology. They dive deep into the world of streamlining your business with killer systems. David shares insights from his journey, starting from the trenches of agency life to becoming a systemization guru. He breaks down the red flags that signal the need for better systems in your business. Plus, he offers valuable advice on how to...

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of agency finance with Michael Wark, a seasoned expert from the financial services sector specializing in helping agencies enhance their profitability, cash flow, and business valuation. Michael brings over 19 years of experience to the table, sharing insights on the intersection of operations and accounting to drive agency growth. The duo discusses the importance of moving beyond...

About this Episode In this latest episode of the Agency Profit Podcast, tax strategy expert Craig Cody sheds light on the critical importance of proactive tax planning for marketing agencies. Craig underscores the value of year-round strategic thinking, emphasizing the potential benefits of minimizing tax liabilities through proper documentation and aligning business expenses with tax-efficient strategies. From retirement planning to entity type selection and qualified business income...

In this latest episode of the Agency Profit Podcast, we had the privilege of hosting the seasoned creative advertising pro, Rob Sayles, boasting an impressive 25 years in the industry. Rob spilled the beans on the intricate dance between agency operations and creativity, urging a harmonious coexistence for maximum productivity and innovation. Sharing tales from the digital wild west of 1997 onwards, he touched on roles spanning design, development, project and studio management, emphasizing...

In this special episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of utilization rates in agencies, shedding light on a metric that often leaves people scratching their heads. Marcel stresses the importance of getting the calculation right, weaving it seamlessly into a broader management framework for agencies. He spills the beans on how utilization directly affects the bottom line and shares practical strategies for improvement, like tackling client dilution and...