About this Episode Marcel Petitpas catches up with Pete Everitt, a multi-agency owner, a coach known for helping agency owners grow their businesses through recurring revenue models and the Co-Founder of SEOHive. They reminisce about their last meeting and marvel at how swiftly time flies in the dynamic agency industry. Pete shares his journey from working in agencies since 2004, through launching a white label SEO service at the start of the pandemic, to coaching agency owners on leveraging recurring services for growth. The conversation dives into the evolution of agency models, the importance of being a trusted advisor to clients rather than just a service provider, and how agencies can avoid the "race to the bottom" by offering value that aligns with client needs. Pete emphasizes the significance of evolving services to meet changing client demands, leveraging existing relationships for growth, and how agencies can use feedback to refine and expand their offerings, thus solidifying their role as strategic partners in their clients' success.