About this Episode In this episode of the Agency Profit Podcast, host Marcel Petitpas and guest Chris Rudolph, Founder @ The Freedom Agency Coach dive into the nitty-gritty of performance-based retainers for agency services. Chris, a seasoned business coach with a knack for helping agency owners grow their businesses without the hustle, shares his journey from stumbling into coaching to becoming a passionate advocate for agency success. He discusses the evolution of agency pricing and scope, emphasizing the shift towards performance-based retainers amidst economic changes and client uncertainties. Chris introduces a hybrid model that combines a flat fee with a performance-based component, allowing agencies to cover costs while offering clients a lower-risk investment. This model aims to maintain client trust by adjusting as the agency-client relationship evolves, ensuring agencies don't overextend into high-risk situations or miss out on deserved revenue. The conversation also covers strategies for acquiring and retaining clients through audits, the importance of clear communication, and managing the balance between performance-based and traditional retainer clients. Chris’s insights offer a roadmap for agencies looking to adapt to changing market demands while fostering growth and sustainability.