About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition marketing can influence a company’s valuation and deal flow. From optimizing marketing due diligence to refining strategies that ensure a business is ready for exit, Shiv emphasizes the power of precise positioning and the critical importance of aligning marketing with investor objectives. His insights offer agency owners a clear roadmap to increase their business’s attractiveness and profitability in the context of an M&A event.