About this Episode In this episode, Marcel sits down with Matt Bodnar, a "Forbes 30 Under 30" alum and Founding & Managing Partner at Eidolon Capital, to dive into the world of mergers and acquisitions in the agency space. Matt, a seasoned entrepreneur and investor, shares his expertise on growing businesses through strategic acquisitions and scaling. He discusses the crucial role of deal structure and creative financing in successful mergers and explains how AI is reshaping agency valuations. Matt’s real-world experiences and stories provide valuable insights for business owners aiming to expand via partnerships and acquisitions. This episode is packed with practical advice and strategic tips for anyone navigating the complex landscape of mergers and acquisitions.