About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas welcomes Nicole Greer, the founder and CEO of Build a Vibrant CultureTM. With over 20 years of experience, Nicole has helped organizations, from major brands like State Farm and The Ohio State University to small businesses, cultivate thriving company cultures. She shares her insights on fostering a positive, engaging, and profitable work environment, emphasizing that culture is defined by behaviors and overall workplace experiences rather than just perks or written values. Nicole introduces her S.H.I.N.E. Coaching MethodologyTM—Self-Assessment, Habit Work, Integrity Work, Next Right Step Work, and Energy Work—as a framework for leaders to develop themselves and their teams. Listeners will learn how to define and assess their company's culture, the importance of feedback and accountability, and strategies to keep team members motivated and aligned with organizational goals. Tune in for practical advice on building and maintaining a vibrant culture that supports business growth and success.