About this Episode On the latest episode of the Agency Profit Podcast, we’re welcoming back a true industry pioneer, John Jantsch, the mastermind behind the Duct Tape Marketing system and author of several influential books. John joins Marcel to dive into the fascinating world of fractional CMOs, a growing trend in marketing leadership. With over 30 years of experience, John shares his journey, insights, and key findings from his recent research on how agencies can position themselves strategically and profitably by offering high-level marketing leadership in a fractional capacity. Whether you're an agency veteran or new to the game, this episode is packed with valuable takeaways on how to stand out and build lasting client relationships by focusing on strategy before tactics. Don’t miss it!