About this Episode In this episode of the Agency Profit Podcast, Marcel interviews Ryan Tansom, founder of Independence by Design, to explore the concept of business ownership and the importance of aligning business goals with personal freedom. They discuss the common pitfalls entrepreneurs face when they prioritize revenue and growth metrics over actual lifestyle outcomes, and how understanding the game of business valuation can lead to better decision-making. Ryan shares his journey of transforming his family business, the struggles of feeling trapped despite financial success, and the ultimate realization that true business success should enable personal freedom and fulfillment. Their conversation emphasizes the need for entrepreneurs to have a clear vision of the life they want and to make business decisions that support that vision.