About This Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Chris DuBois, a former agency executive turned coach, who’s redefining how agencies approach growth and positioning. Together, they unpack why traditional service-based niching often leads to “service saturation” and explore a game-changing shift toward problem-focused positioning. Chris shares his Dynamic Agency OS framework and the power of honing in on a single audience, problem, and solution to build scalable, efficient, and profitable processes. They also dive into the rising importance of agency partnerships, the future of specialization, and how focusing on quality over quantity of revenue can accelerate growth. Whether you're looking to refine your positioning, boost profitability, or stay ahead of industry trends, this conversation is packed with insights, practical strategies, and plenty of laughs. Tune in to learn how to unlock your agency’s full potential!