As digital marketers, we often chase metrics like traffic and rankings, but what if those aren't the best indicators of success anymore? My guest today, Wil Reynolds, CEO of Seer Interactive, challenges us to rethink how we measure impact in a world increasingly influenced by AI tools like ChatGPT. From understanding the evolving search landscape to crafting content that resonates with real people, Wil shares the insights and strategies that have made him one of the most respected voices in...

Ever wonder why some product pages seem to jump out and grab your attention while others fall flat? In today’s episode, I chat with TJ Waldorf from One World Sync, who breaks down the art and science of e-commerce optimization. From product details to consumer reviews and seamless integration, TJ sheds light on how brands can make smarter content choices that boost conversions. Let’s dig into what it takes to create online experiences that not only attract but convert....

Today’s episode dives into the cutting edge of SEO in an AI-driven world, featuring insights from Greg Brooks of SearchTides. Greg shares how businesses can avoid the trap of outdated content strategies and embrace a more focused approach to personalization and expertise. From core focus principles to the evolving landscape of search engines, Greg delivers actionable advice for marketers looking to stay competitive. If you've been wondering about the best ways to leverage AI and sharpen your...

Managing AI is about more than just plugging in new tools—it's about managing people, processes, and purpose. That’s why I invited Katie Robbert, CEO of Trust Insights, back on the show. Katie has a wealth of knowledge when it comes to integrating AI into businesses in a practical and effective way. In this episode, we talk about her 5P framework and how companies can start using AI to solve their toughest challenges, without overwhelming their team. https://www.theagentsofchange.com/557

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Ever feel like David going up against Goliath in the world of SEO? You're not alone. In this episode, I chat with Josh Piepmeier about how challenger brands can take on the big dogs in their industry. Josh shares some killer strategies that'll help you focus your efforts, create content that matters, and target the right keywords. https://www.theagentsofchange.com/554 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024!...

You know, some people just get social media. Peg Fitzpatrick is one of those people. In this episode, I chat with Peg—author, speaker, and all-around social media guru—about how small businesses can navigate the tricky waters of social media marketing. From picking the right platform to creating a consistent brand, Peg shares practical, no-nonsense tips that you can implement right away. So, if you’re a small business owner who wants to up their social media game, this episode is for you....

In this episode we’re diving deep into a topic that can make or break your business: how you handle leads after they fill out your contact forms. My guest, Aaron Weiche, CEO of LeadFerno, has done some eye-opening research on this very subject. Spoiler: Most of us are doing it wrong. Aaron’s here to share his insights on boosting response rates and conversions with a few simple tweaks. If you think your leads are slipping through the cracks, stick around. This episode might just change the...

Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it’s an opt-in, a sale, or anything in between. https://www.theagentsofchange.com/551 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and...

If you’ve ever wondered how to scale AI across your entire organization, today’s guest has the answers you’ve been looking for. John Munsell, CEO of Bizzuka and serial entrepreneur, joins us to break down his AI Strategy Canvas—a game-changing framework that’s helped over 600 businesses streamline their operations. From scalable prompt engineering to building a culture of AI, John’s approach isn’t just about embracing technology; it’s about making AI work smarter, not harder. So grab your...

Ever feel like your user acquisition strategies are more ‘spray and pray’ than scientific? You’re not alone. In this episode, I’m joined by Hannah Parvaz, a multi-award-winning marketer and founder of Aperture. Hannah has helped over 250 companies crack the code on customer acquisition, and she’s here to share her insights on everything from understanding your customers’ psychology to leveraging data for better growth outcomes. If you’re ready to stop guessing and start growing, this episode...

When it comes to video marketing, it’s easy to get caught up in the tech and forget about the human connection. That’s where Michael Cinquino steps in. With a background that ranges from the U.S. Navy to MFA in acting, and 20 years of photography and coaching experience, Michael brings a unique perspective to the world of video marketing. In today’s episode, Michael and I dive deep into the 3C Method, a powerful approach that combines acting techniques with top communication frameworks. If...

Reddit as a marketing tool? Absolutely! Join us as we dive into the world of Reddit marketing with Brent Csutoras, an 18-year veteran of the platform. In this episode, Brent shares how to understand customer sentiment, become an active member in relevant communities, and the importance of karma points. We also explore how to leverage Reddit’s growing presence in Google search results. If you’re ready to take your marketing strategy to the next level, this episode is a must-listen!...

Today, I’m thrilled to bring back Brooke Sellas for her third appearance. Brooke is the award-winning CEO of B-Squared Media, and she’s here to share her latest insights on leveraging LinkedIn for B2B success. Whether you’re a LinkedIn novice or a seasoned pro, Brooke’s expertise will help you rethink your strategy and boost your engagement. Let’s dive in and see what new tactics we can learn from the digital marketing mastermind herself! https://www.theagentsofchange.com/546 Grab your...

In today’s episode, we’re diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing agency that prides itself on being digital rainmakers. If you’ve ever wondered how to amplify your online presence and secure those coveted backlinks, you’re in for a treat. Joe shares his insights on leveraging digital publications to not only enhance your SEO but also position you as a subject matter expert. Get ready to take some notes and...

Discover how to leverage LinkedIn's native retargeting functions and align your audience with your ideal customer profile (ICP) and buyer personas for ad success. Devin Littlefield of Market Vantage helps unlock the full potential of LinkedIn marketing. https://www.theagentsofchange.com/544   Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference

Driving more conversions is crucial for marketers, but it takes a well-researched strategy backed by data – and patience. Marketing experimentation expert Ayat Shukairy reveals her techniques, such as heatmapping, client interviews, and the SHIP methodology, to help you optimize your website for better performance. https://www.theagentsofchange.com/543 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024!...

Welcome back, Agents of Change listeners! Today, I had the pleasure of chatting with Kaitlyn Merola, the CEO and founder of MOVE marketing. Kaitlyn is a seasoned pro when it comes to demand generation, customer experience optimization, and accelerating revenue growth. In this episode, we dive deep into one of my favorite topics: the customer journey. From defining the journey to optimizing touchpoints and leveraging email marketing, Kaitlyn shares invaluable insights that can help any...

Amanda Jordan dives into the future of SEO, highlighting the shift from traditional checklists to a more holistic approach. We discuss the impact of AI on search visibility, how to engage with your customers across various platforms, and the importance of building your brand as a thought leader. Get ready for actionable insights that will help you adapt and thrive in the ever-evolving world of SEO in 2024. https://www.theagentsofchange.com/541 Grab your discounted to the Agents of Change...

Are you not getting enough ROI out of your email marketing? If so, is it your deliverability, your open rates, or are people just not taking action? Discover what’s not working and how to fix it with self-proclaimed Email Marketing Nerd Tyler Cook of HyperMedia Marketing, and start generating more business from your email marketing. https://www.theagentsofchange.com/540 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024!...

Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it’s better to not aim for the top spot on Google, and gives us his actionable and practical insights. https://www.theagentsofchange.com/539 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in...

Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his experience in a coma to a new way of approaching sales, and how a “scarecrow” fits into that equation. https://www.theagentsofchange.com/538 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Struggling with your social media strategy? Tune into our latest podcast episode featuring Karlyn Ankrom from Oh Snap Social, who helps us break down the barriers to make social media manageable. Discover simple strategies to conquer your social media fears and start building your online presence with confidence. Karlyn’s unique Fan Firestarter Framework is designed to get even the most socially shy businesses on track. Let’s dive in! https://www.theagentsofchange.com/537 Grab your early bird...