Is your website struggling to maintain its visibility in search results post-Google's core update? It's time to revamp your SEO approach and prioritize user-centric strategies. SEO expert Adam Di Frisco helps us unravel the key insights and tactics for navigating Google's latest algorithm changes, from enhancing content quality to diversifying your SEO strategy across various SERP features. https://www.theagentsofchange.com/531 Register for our free-to-attend Digital Marketing Summit:...

Are you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals the blueprint to decluttering the customer journey. Discover the art of simplification to elevate your marketing and customer experience. Jen, with her vast experience helping giants like AT&T and Adidas, unravels the essence of buyer psychology, the magic of productizing services, and the power of the Winston Star framework. Tune in and...

In business and marketing, few concepts evoke as much confusion and misunderstanding as pricing. From determining the optimal price point to crafting effective pricing strategies, navigating the intricacies of pricing feels like deciphering a complex puzzle. Behavioral economist Melina Palmer helps us delve into the heart of pricing and sheds light on its significance as well as some strategies to consider. https://www.theagentsofchange.com/529 Register for our free-to-attend Digital...

In this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and collaborations with giants like Google and BrewDog, Shotton unveils the secrets behind consumer decision-making. Discover how his latest book, "The Illusion of Choice," provides groundbreaking insights into marketing strategies and consumer engagement. Tune in to uncover the psychological underpinnings that can revolutionize your marketing...

In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways we can create human connections with our own customers. https://www.theagentsofchange.com/527 Register now for our Digital Marketing Summit:...

Is your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content marketer Joe Zappa, the founder of Sharp Pen Media. Joe shares invaluable insights on avoiding homogenous content in marketing, emphasizing the critical need for strategic narrative building before diving into content creation. Discover how to differentiate your company, resonate with your audience, and elevate your business with Joe's expert advice....

Unlock the power of video in your B2B marketing arsenal! Join marketing strategist Janet Mesh from Aimtal as she reveals the game-changing role of YouTube in boosting sales funnels for B2B clients. In this exclusive dive into video marketing, discover essential tips and tricks to elevate your strategy and maximize your impact. https://www.theagentsofchange.com/525 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now:...

Looking to improve the conversion rate of your website landing pages? Pierce Ujjainwalla, a seasoned CEO, entrepreneur, and marketing expert shares how you can elevate your landing pages to generate more leads and conversions. You’ll discover valuable insights into the essentials of effective landing page design, the common pitfalls to avoid, and actionable strategies to improve conversion rates. Tune in to transform your landing pages into powerful tools for business growth....

Rich Brooks is joined by Roman Burič, a senior behavioral consultant and copywriter at Mindworx, who brings a fresh perspective on making customer interactions as effortless as possible. Roman, with a PhD in experimental psychology, shares his expertise on reducing perceived effort to enhance customer engagement and satisfaction. This episode dives deep into the psychology behind customer actions and offers practical tips for businesses to streamline their processes for better online lead...

In this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI) in copywriting to create compelling, human-centric content. Nick shares insights on differentiating content in an AI-dominated landscape by infusing more emotional intelligence, storytelling, and human elements, which AI cannot replicate. He argues that while AI significantly enhances productivity...

In today's episode, we dive into the world of small team marketing with the extraordinary Sarah Block. With 16 years of experience under her belt, Sarah has not only worked with industry giants like Apartments.com and Prudential, but she's also found her passion in aiding small teams to achieve monumental results. Creator of the Strategic Spark Workshop, The Strategic Story, and Tiny Marketing Framework, Sarah's expertise lies in transforming the limited resources of tiny teams into...

Are you considering putting on a virtual event? Are you looking for ways to build your audience, your credibility, and your business? In this episode of The Agents of Change, Rich Brooks engages Chris Mercer, a renowned expert in digital analytics and co-founder of MeasurementMarketing.io. Mercer returns for the third time to share his invaluable insights. This time, he delves into the intricate world of creating successful virtual summits, drawing from his extensive experience and the...

In today's episode of 'The Agents of Change,' we're diving deep into the power of owned assets in marketing with the expertise of Casey Hill from Active Campaign. Casey, with over a decade of experience in scaling software companies, joins us to unravel the secrets of leveraging owned assets for maximum control and long-term growth in marketing. Get ready to learn how these assets can revolutionize your approach to consumer behavioral data, narrative control, attention capture, and building...

Discover the art of maximizing website conversions with Marty Greif, a seasoned expert in Conversion Rate Optimization (CRO). In this enlightening episode of "The Agents of Change," Marty unravels the secrets to transforming your website into a high-converting machine. From understanding visitor psychology to leveraging analytics and heat maps, Marty provides actionable insights that can revolutionize your digital marketing strategies. https://www.theagentsofchange.com/518 AOC Digital...

In this episode of The Agents of Change, Rich Brooks sits down with Crystal Carter, the head of SEO Communications at Wix, to delve into the pivotal role of schema in SEO. Crystal, with over 15 years of experience and insights from global giants like Disney and McDonald's, will enlighten us about how schema, or structured data, can be the game-changer in your quest for the top spot in Google rankings. If you're looking to elevate your website's visibility and traffic through organic search,...

If you've ever found yourself staring at stagnating metrics or struggling to revive the pulse of your PPC efforts, you’re in the right place. Andrew Percey of Prometheus PPC is here to unravel expert strategies, actionable insights, and success stories that will help you transform your flatlining paid search campaign into a thriving powerhouse. https://www.theagentsofchange.com/516

Description: Today on 'The Agents of Change,' we delve into the world of web design with a special focus on balancing aesthetics with practical functionality. Our guest, Arsh Sanwarwala, founder and CEO of ThrillX, brings a wealth of experience in UX and UI design and conversion optimization. With his extensive work in designing digital solutions for top global brands, Arsh offers invaluable insights on creating websites that not only captivate but convert. Join us as we explore the...

Boost your business and generate income by creating and marketing online courses! No matter your industry, online courses can establish your brand, increase awareness, and showcase your expertise. Nicki Krawczyk, creator of the Circuit Sales System, explains how online courses help us educate customers, demonstrate industry leadership, and expand our offerings to help grow our business.

As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who's likely to become our next customer. It's those patterns that will help us get with where we want to go next with our marketing. Phil Case explains how data driven information can really accelerate our understanding of who our customer is and how to best engage and interact with them. https://www.theagentsofchange.com/513

In this episode of The Agents of Change, join us as we delve into the evolving world of generative AI with Madeleine Lambert, a former content marketing agency founder turned AI detection expert. Madeleine, now at the helm of marketing and sales at originality.ai, shares her journey from content marketing to leading the charge in AI solutions. Discover how AI impacts content creation, the nuances of AI detection, and the balance between human touch and AI efficiency in marketing....

In this episode of "The Agents of Change," we dive into the dynamic world of TikTok with Keenya Kelly, the CEO of If You Brand It. Keenya, a trailblazer in vertical video marketing, has transformed her business and helped others achieve monumental success through the power of TikTok. With an audience of over 500,000 and a knack for turning social media trends into lucrative opportunities, Keenya's insights are a goldmine for anyone looking to harness TikTok's potential in their digital...

AI is reshaping the landscape of idea generation and strategy development, providing an unparalleled blend of creativity and strategic advantage. How many of your current tasks could be streamlined - saving you time, money, and frustration - that you’re not utilizing AI for? Mike Kaput from Marketing AI Institute shared valuable insights on how to leverage AI effectively within your business. https://www.theagentsofchange.com/510

Description: Customer service isn’t a race, but speed matters. Quick issue resolution defines good service, boosting customer satisfaction and sales. Regardless of your industry, there are universal strategies to expedite service. Jay Baer shares his well-researched tips for improving the speed of service and achieving greater customer satisfaction. https://www.theagentsofchange.com/509

Social media expert Kasia Johnson from Merge Forward believes organic posting to social media still matters. Discover how your brand can leverage authenticity and behind-the-scenes video to boost your social media presence. Kasia also reveals how getting your team involved in content creation can expand reach and engagement. https://www.theagentsofchange.com/508