Description
In today's episode of 'The Agents of Change,' we're diving deep into the power of owned assets in marketing with the expertise of Casey Hill from Active Campaign. Casey, with over a decade of experience in scaling software companies, joins us to unravel the secrets of leveraging owned assets for maximum control and long-term growth in marketing. Get ready to learn how these assets can revolutionize your approach to consumer behavioral data, narrative control, attention capture, and building authentic customer relationships. https://www.theagentsofchange.com/519 Pre-register for the AOC Digital Summit: https://www.theagentsofchange.com/waitlist Apply to speak at the AOC Digital Summit: https://www.theagentsofchange.com/cfs
As digital marketers, we often chase metrics like traffic and rankings, but what if those aren't the best indicators of success anymore? My guest today, Wil Reynolds, CEO of Seer Interactive, challenges us to rethink how we measure impact in a world increasingly influenced by AI tools like...
Published 11/20/24
Ever wonder why some product pages seem to jump out and grab your attention while others fall flat? In today’s episode, I chat with TJ Waldorf from One World Sync, who breaks down the art and science of e-commerce optimization. From product details to consumer reviews and seamless integration, TJ...
Published 11/13/24