Dive into AI Marketing 101 on The AI-Powered Marketing Show with Keith Bell. This episode gives you a clear, actionable guide to understanding how artificial intelligence transforms digital marketing. Whether you're exploring AI for the first time or need tips to boost your campaigns, we cover it all—personalization, predictive analytics, email automation, and more. Keith simplifies AI tools and strategies, breaking them down step by step. Learn how brands like Netflix and Amazon use AI to...

In the series finale, Keith Bell critically examines AI’s long-term implications on customer retention and marketing strategies. Learn how ethical AI practices, emotion detection tools, and blockchain-based loyalty programs shape the future. Understand emerging trends, such as voice AI and its ability to create human-like interactions. Discover actionable steps to combine AI insights with human creativity for better retention outcomes. Are you prepared for the next wave of AI innovation in...

Join Keith Bell in this deep dive into AI-powered retention strategies. Discover how predictive analytics identifies churn risks, and how hyper-personalization creates tailored customer experiences at scale. Real-world examples, such as Netflix's recommendations and Starbucks’ loyalty program, highlight AI's practical applications. Explore the benefits of automation, alongside its potential pitfalls, like overpersonalization and ethical dilemmas. Take actionable steps to apply these insights...

Welcome to The AI-Powered Marketing Show! In this episode, host Keith Bell explores how AI transforms the "Leaky Bucket" theory of customer retention. Learn how businesses use AI for predictive analytics, personalized engagement, and automation to reduce churn. Discover real-world applications, actionable insights, and ethical considerations shaping AI's role in digital marketing. How can AI help you retain more customers while balancing personalization and privacy? Listen in to find...

In this episode of "The AI-Powered Marketing Show," host Keith Bell sits down with Paul Roberts, co-founder of Taalk.ai, to explore how conversational AI is transforming customer engagement. Paul explains how Taalk.ai helps brands interact with customers through AI-powered outbound and inbound calls. He discusses their focus on confirming intent and availability in outbound calls and providing tier-one support for inbound inquiries. Paul shares how Taalk.ai integrates with CRM systems via...

"Welcome to The AI-Powered Marketing Show! I’m your host, Keith Bell, and in this episode, we’re exploring the exciting ways digital marketers are leveraging Perplexity AI’s new Pages feature. If you're looking to optimize your marketing strategy, streamline your research, and improve collaboration, you won’t want to miss this deep dive into how Pages can transform your workflow. Perplexity’s Pages feature, available in the Pro Plan, is designed for marketers needing an all-in-one platform...

In this episode of The AI-Powered Marketing Show, host Keith Bell delves into the world of AI-generated buyer personas, examining how AI is revolutionizing this essential marketing tool. Discover how artificial intelligence allows marketers to develop personas with increased accuracy, scalability, and real-time adaptability. Keith breaks down the practical applications of AI, from analyzing vast datasets to performing predictive modeling and even leveraging natural language processing to...

In this episode of The AI-Powered Marketing Show, Keith Bell dives into the critical role AI may play in the upcoming 2024 elections. AI can drive transformative efficiencies in voter data management, election security, and personalized voter engagement. Yet, it also raises red flags around disinformation, algorithmic bias, and privacy threats. Keith explores the potential benefits of AI for election accuracy, where data management and automated systems streamline processes. Voter engagement...

Welcome to another episode of The AI-Powered Marketing Show with Keith Bell, where we explore GoDaddy’s latest AI-powered digital marketing tools designed to elevate small businesses. GoDaddy has launched GoDaddy Airo™, a suite of AI tools promising to simplify digital marketing for small business owners. In this episode, Keith breaks down what makes these tools unique, the value they bring to entrepreneurs, and whether they live up to the hype. We’ll explore GoDaddy Airo™’s features, from...

In this episode of The AI-Powered Marketing Show, host Keith Bell explores Apple’s recent, groundbreaking AI updates for iPhones, iPads, and Macs. Apple’s new machine learning features deliver substantial changes that blend advanced AI capabilities with a privacy-first approach, aligning seamlessly with today’s heightened data security expectations. Keith dives into how this AI update reshapes device functionality, empowering digital marketers and entrepreneurs with innovative tools for...

In the final episode of this three-part series, Keith Bell of The AI-Powered Marketing Show critically analyzes the future of AI in marketing and how the Labor Illusion will evolve. Over the last two episodes, we explored how brands can leverage the illusion of effort to enhance value perception. Today, Keith considers the long-term implications of AI, discussing whether the Labor Illusion will still be effective as consumers become more familiar with automation. As AI continues to streamline...

In this episode of The AI-Powered Marketing Show, host Keith Bell sits down with Nicholas Toper, co-founder of Inbox Booster, to explore the vital world of email deliverability. Nicholas, a tech veteran with over 20 years of experience, shares how his company helps businesses improve their email campaigns by diagnosing and fixing deliverability issues to prevent landing in spam folders. Learn why Gmail and Microsoft Outlook are the main filters marketers need to watch out for, and how...

In Episode 2 of The AI-Powered Marketing Show, Keith Bell takes listeners deeper into how AI transforms digital marketing while tapping into the Labor Illusion to shape consumer perceptions. After laying out the core concept in Episode 1, today’s discussion explores practical applications of AI in marketing, from automation to customer segmentation and beyond, highlighting how brands maintain the illusion of effort to build value and trust. Keith unpacks how AI-driven automation powers...

Welcome to The AI-Powered Marketing Show with Keith Bell, your go-to podcast for insights on AI and digital marketing. In this episode, we’re kicking off a three-part series on the fascinating concept of the Labor Illusion in AI-driven marketing. Recently featured in an article from the Psychology of Marketing newsletter, the Labor Illusion reveals how consumers value products and services more when they perceive significant effort behind their creation, regardless of actual quality. Today,...

In this episode of The AI-Powered Marketing Show, host Keith Bell explores the unexpected alliance between Big Tech and nuclear energy to meet the vast power demands of advanced artificial intelligence. As AI models become larger and more complex, companies like Microsoft, Google, and OpenAI face soaring energy costs and environmental pressure to find sustainable solutions. Nuclear energy, with its high power output and zero carbon emissions, emerges as a surprising yet promising option for...

In this episode of The AI-Powered Marketing Show, host Keith Bell explores the intriguing intersection of the Grandfather Paradox and AI-powered digital marketing. The Grandfather Paradox, a classic thought experiment in time travel, is used here as a metaphor to illustrate the complexities that arise when AI predictions influence consumer behavior. Keith delves into how predictive analytics, automation, and AI-driven content creation can create feedback loops—similar to how altering the past...

In this episode of The AI-Powered Marketing Show, host Keith Bell takes a deep dive into Elon Musk’s xAI API, featuring the powerful Grok-Beta model. Learn how this API opens new possibilities for marketers, entrepreneurs, and developers to incorporate advanced AI technology into their workflows. Keith explains the core features of the API, including real-time data access through the X platform (formerly Twitter), scalable deployment, and personalized content generation. The episode covers...

In the final part of this series on The AI-Powered Marketing Show, host Keith Bell takes a critical look at AI’s long-term impact on lead generation and where it's headed. This episode provides an in-depth analysis of AI’s potential to create hyper-personalized customer experiences, optimize lead qualification, and improve predictive analytics. Keith examines the ethical challenges surrounding AI, including data privacy, bias, and over-reliance on automation. He also discusses future trends,...

In this episode of "The AI-Powered Marketing Show," host Keith Bell interviews Ivan Vislavsky, CEO and Co-founder of Comrade Web Agency. They dive deep into how AI is transforming the marketing landscape, particularly in lead qualification, automation, and improving overall business efficiency. Ivan shares his entrepreneurial journey, starting in robotics and computer science before shifting into marketing, and the lessons learned from building his agency. He discusses how Comrade Web Agency...

In this episode of The AI-Powered Marketing Show, host Keith Bell explores how AI tools are transforming the lead generation landscape. AI-powered automation tools, like HubSpot’s AI-driven lead scoring or Drift’s conversational chatbots, are helping businesses streamline tasks and improve customer engagement. Keith provides a deep dive into customer segmentation, explaining how AI can analyze vast amounts of data to create highly targeted marketing campaigns. He also discusses predictive...

In this episode of The AI-Powered Marketing Show, host Keith Bell dives into the world of AI in lead generation. AI is rapidly changing how businesses find, engage, and convert leads. From automation to predictive analytics, AI helps companies sift through data, identify high-quality leads, and personalize outreach. In this episode, you’ll discover how AI is improving lead quality and engagement, boosting efficiency through automation, and streamlining the customer journey. But not all is...

In this episode of The AI-Powered Marketing Show, host Keith Bell explores the transformative impact of TikTok ads and AI-driven content moderation on the world of digital marketing. As TikTok continues to rise as a dominant platform for advertisers, understanding its unique algorithm and how to work within its AI moderation systems is crucial for marketers aiming to reach new audiences. Keith dives into how TikTok's “For You” page can be a game-changer for brands, driving engagement and...

In this episode of The AI-Powered Marketing Show, host Keith Bell dives deep into how AI is revolutionizing marketing in 2024, with insights from HubSpot’s AI Trends Report. Learn how AI can help automate tasks, personalize customer experiences, and boost your creativity. Whether you’re looking to enhance your marketing strategy or stay ahead of the curve, this episode offers practical tips and real-world examples. Subscribe to our newsletter for more insights: ...

On this episode of The AI-Powered Marketing Show, Keith Bell discusses how AI technology can revolutionize funnel velocity by automating tasks, delivering personalized content, and using predictive analytics to forecast customer behavior. We delve into real-world examples of AI tools accelerating the sales process by keeping leads engaged and moving quickly through the funnel. Learn how predictive analytics can help marketers prioritize leads, while automation ensures no time is wasted on...