In this episode, we are joined by Mina Elias of the Trivium Group as we delve deep into the intricacies of inventory planning and mastering the art of Amazon advertising. The lifeblood of any successful business, these topics are dissected to provide actionable insights for businesses striving to maintain a crucial safety stock and gain a competitive edge with superior profit margins. Episode Highlight: Inventory Planning Deep Dive: Explore the crucial necessity of a 60-day safety stock, offering a strategic approach to staying afloat and thriving in the highly competitive world of commerce. Our discussion includes a blueprint for success, incorporating tactics such as introducing enticing product variations and honing supplier negotiations. The episode also shares hard-learned lessons, emphasizing the importance of quality control through a harrowing personal tale. Amazon Advertising Landscape: Navigate the intricate landscape of Amazon's advertising realm with us. We uncover common mistakes brands often make and highlight the often-overlooked power of human insight over relying solely on PPC automation. Our guest challenges the status quo, providing a controversial yet enlightening perspective on why some ad strategies might fall short and how businesses can pivot for optimum impact. Additionally, we dissect the effectiveness of video ads and demystify Amazon's perplexing attribution system, ensuring businesses aren't misled by vanity metrics that don't translate to their bottom line. Whether you're a seasoned Amazon marketplace veteran or just dipping your toes into the e-commerce waters, this episode promises to arm you with actionable insights to stand out in the sprawling Amazon jungle. Connect with Ben Smith: Instagram: https://bit.ly/3F4hrt8 LinkedIn: https://www.linkedin.com/in/skipwithben/ Business Social Media Links Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy Connect  with Mina Elias: Website: triviumco.com Facebook: https://www.facebook.com/mina.elias.7 Linkedin: https://www.linkedin.com/in/theminaelias/ Instagram: https://www.instagram.com/theminaelias Shareable episode link  - https://bit.ly/3tDyPTu For content collaborations, please email us at: [email protected] Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness