Join John Cavendish for a new episode of The Amazon Strategist Show as he welcomes Andy Craig, founder of AdHabit, a PPC and Amazon account management agency. Andy shares his journey from being an army veteran and electrician to becoming an Amazon seller and PPC expert. The discussion delves deep into the nuances of Amazon PPC strategies, the importance of optimizing product listings before launching ads, and how to effectively manage and optimize ad spend to improve product rankings and sale...