In this episode, John and Chris dive into the power of Amazon PPC, exploring how it’s more than just an advertising tool—it's a game-changer for business growth. As Amazon becomes increasingly competitive, they discuss whether it’s now evolving into a pay-to-play platform.They break down the key strategies for Amazon PPC success, focusing on deep market research and keyword organization based on shopper intent. Learn how to drive clicks and conversions with tried-and-true techniques, and how ...