If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads. Lianna Patch is my favorite copywriter around. She's the founder of Punchline Conversion Copywriting, and she's relentlessly good at one thing: she's interesting. Her copy is eye-catching, clear, and above all, funny. In this episode, I pick Lianna's brain to learn more about how she does it—and how you should do the same. EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠⁠⁠⁠⁠⁠⁠https://bily.ai⁠⁠⁠⁠⁠⁠⁠⁠. THE BEST MEDIA BUYING TRAINING ON THE INTERNET Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠ REFERENCED IN THIS EPISODE "Can You Tell Which Short Story ChatGPT Wrote?" NYT Article FOLLOW UP WITH LIANNA Follow Lianna on X: @punchlinecopy Join Lianna's Conversion Comedy Cohort: punchlinecopy.com/cc FOLLOW UP WITH ANDREW Follow Andrew on X: ⁠@andrewjfaris⁠ Email Andrew: [email protected] Work with Andrew: ⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠