Think big tech companies are squeezing money from you while over-reporting results? You might be right sometimes. But you're probably wrong with Meta. If you're measuring your performance on a click-only basis, your spend is almost definitely creating more value than you think. In this episode I explain exactly why and how that's true. EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bily.ai⁠⁠⁠⁠⁠⁠⁠⁠⁠. ADMISSION Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠ AFP EPISODES REFERENCED "Taylor Holiday Interrogates My Bad Business Decisions" (Spotify, Apple) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠@andrewjfaris⁠⁠ Email Andrew: [email protected] Work with Andrew: ⁠⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠