Karan Bilimoria was a Cambridge law student when he discovered that the UK just didn’t have the right beer for his favourite curry. Ignoring his degree and his family’s military background, he decided to solve the problem by setting up Cobra Beer when he was just 27. It went on to become one of the most awarded beers in the world. Since then, he’s applied his entrepreneurial mindset to a huge range of organisations, including as President of the Confederation of British Industry, working with...

When he was a young, bored accountant in Cape Town, Brad Fried decided to ring up Jim Wolfensohn, President of the World Bank to get some career advice. He figured - what’s the worst that could happen? Brad went on to chair the board of the Bank of England as well as Investec and Goldman Sachs. Hear how his 'art of deciding' is all about ‘the counterfactual’. Plus, discover his extraordinary insight into the power of silence when it comes to chairing committees - and how to avoid the...

Sharmadean Reid was a talented design student who loved technology - and getting her nails done. Now she’s one of the UK’s most successful entrepreneurs. What decisions took her from founding the smash hit brand WAH Nails at the age of 24 (clients included Serena Williams and Margot Robbie), to becoming the first black woman in the country to raise more than £1 million in venture capital? She tells us about her journey from art school into business, tech innovation and then towards her vision...

Some sources say a Jack Reacher book is sold every nine seconds, some say twenty. Either way, Lee Child is one of the most commercially successful authors ever. But he never intended to be a writer! What decisions led to his incredible achievements? In the first episode of The Art of Deciding, discover how Lee made the risky decision to solve a redundancy crisis by writing a best-seller. Find out what was behind the choices that brought to life one of the most popular action heroes of all...

The internet says we make more than 35 000 decisions every day - from whether to have toast or porridge for breakfast to when to change job. These decisions shape our lives but how much do we know about the process of ‘deciding’? And how do we do it successfully?   In The Art of Deciding, award-winning journalist Bruce Whitfield asks people who make big decisions for a living to reveal a little of how they do it. What have been their most crucial decisions, do they focus on gut instinct or...