Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.