I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every month After scaling G2 to $100M+ ARR Godard shares his insights and talks about: - Strategic Focus as a CEO - GTM Strategies - The Importance of Founder-Market Fit - Why he loves Founder-Led Marketing - Navigating SaaS Categories and Market Positioning - The different Company Growth Stages - How to Raise Funds for First-Time Founders - Bootstrapping vs. Fundraising in Today's Market Godard's Linkedin: https://www.linkedin.com/in/godardabel/ G2: https://www.g2.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding