I sat down with Tom Hunt, Founder and CEO of Fame, the B2B podcasting agency that’s helping brands grow with top-tier podcasting. In this episode, Tom breaks down how he got 26M impressions with 1 LinkedIn post and shares his tactics, including: - 5 Steps to Go Viral on LinkedIn - How he writes attention-grabbing posts - The impact of LinkedIn on his business - The perfect format to post on Linkedin - and more insights on B2B growth through content. Tom's Linkedin:...

I talked to Gaetano DiNardi, a growth advisor and thought leader in SEO and content strategy. In this conversation, Gaetano shares his LinkedIn playbook and provides insights into: - The Importance of Topical Authority - The Different Stages of LinkedIn and Content Strategy - How to Create Engaging Content on LinkedIn - Identifying Content Ideas and Audience Engagement - Personal Stories vs. Professional Content - The Role of SEO in Lead Generation - Repurposing Content for Maximum...

How to scale a new SaaS startup in 2025? I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system. In this episode, Henry and I cover the following topics: - AI’s Impact on the Software Industry - How to Differentiate in a Competitive Market - Authenticity in Founder-Led Marketing - The Importance of Product in...

Gal Aga is growing by 3,750+ LinkedIn followers EVERY MONTH. He is the CEO of Aligned. Aligned is a customer collaboration platform for sales & customer success. In this episode, Gal and I cover the following topics - The Importance of LinkedIn for Demand Generation - The Strategy Behind Consistent Posting - The Role of Category Creation in Marketing. - Crafting Engaging Content and Hooks - Building a Personal Brand on LinkedIn - The Power of Authenticity in Content...

Guillaume took Lempire—home to products like lemlist, lemwarm, taplio, tweet hunter, and local—from $0 to $26M ARR in just six years, all without external funding. He’s also the author of *The $150M Secret* and has been featured in over 200 media outlets. In this episode, Guillaume and I cover the following topics - Building trust in business through emotional connections. - Founding a company, documenting the journey, and sharing lessons learned. - Entrepreneurship, motivation, and...

Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent In this episode, Matt and I cover the following topics: Founder-led marketing is crucial for founders and CEOs to promote their businesses and connect with their audience. Content creation through...

Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan. - Intertwining sales and marketing strategies. - Outbound vs inbound marketing strategies - Storytelling in sales - Cultivating attention and learning through offline activities. - How to better understand clients' problems to provide effective solutions. -...

Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Convince Executives to Post on LinkedIn -The Impact of Founder-Led Marketing on Brand Awareness - Selling to Different Market Segments Megan's Linkedin: https://www.linkedin.com/in/meganwhitebowen/ Refine Labs:...

MJ Smith is the CMO at CoLab. CoLab makes it easy for anyone to review CAD and automates issue tracking, so that engineering teams can design better products faster. We talk about: - How to Get Your CEO to Post on LinkedIn - The Power of LinkedIn for B2B Marketing - Crafting a Compelling Strategic Narrative - Creating Ongoing Content from the Strategic Narrative - The Impact of Visuals and Videos MJ's Linkedin: https://www.linkedin.com/in/mjpsmith/ CoLab:...

Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more. We talk about: - Running a Company with Your Spouse - The Role of AI in Content Creation and Authenticity - The Decision to Raise Money and the Benefits of Bootstrapping - How She Uses LinkedIn & Founder-Led Marketing - and many more topics Alina's Linkedin: https://www.linkedin.com/in/alinav/...

Max Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS. In this episode, we talk about: - Early-stage SaaS GTM - Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM - Common Problems with GTM - and many more topics Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website:...

Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers. In this episode we talk about: - The new Signal-Based Selling Playbook - How to Handle Old Opportunities - and many more topics Sam's Linkedin: https://www.linkedin.com/in/anselmelevan/ MadKudu: https://www.madkudu.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website:...

Taylor Udell is the Head of Growth at Champify, former Twilio. Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue. In this episode we talk about: - How to Get your CEO Posting on LinkedIn - How to Stay Top of Mind with ICPs - How to Run LinkedIn Thought Leader Ads - and many more topics Taylor's Linkedin: https://www.linkedin.com/in/taylor-udell-64181355/ Champify:...

Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex. In this episode, we are talking about: - How logik.io Was Started - How to Find Product Market Fit - and many more topics Chris's Linkedin: https://www.linkedin.com/in/christopher-shutts-0622237/ Logik.io: https://www.logik.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn:...

Gururaj Pandurangi is the CEO and Founder of ThriveStack. ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale. In this episode we talk about: - Sales-Led vs. Product-Led Growth - How to Add a PLG to a Sales-Led Motion - Gururaj's learnings of founding his 3rd SaaS Business Gururaj's Linkedin: https://www.linkedin.com/in/gururajp/ ThriveStack: https://www.thrivestack.ai/ Podcast:...

Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy. In this episode we talk about: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - and many more topics Crissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/ CS2: https://www.cs2marketing.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing...

Gil Allouche is the CEO of metadata.io. In this episode, we are talking about: - How Gil ended up in Dave Gerhardts book - How Gil barely avioded the series B trap - How to work with investors - The future of SDRs Gil's Linkedin: https://www.linkedin.com/in/gilallouche/ Metadata: https://metadata.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin...

Todd Busler is the CEO at Champify. In this episode, we talk about: - How Todd is Crushing LinkedIn Founder Content - The Future of SDRs - and many more topics Todd's Linkedin: https://www.linkedin.com/in/todd-busler/ Champify: https://www.champify.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency...

Spencer Kupferman is the CEO at PKWARE. In this episode, we talk about: - How to sell into the Enterprise - How Spencer runs a $40M ARR SaaS with 40% Operating Margins - and many more topics Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/ PKWARE: https://www.pkware.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing...

Alec Paul is the Founder of SalesBrand, a LinkedIn B2B brand and content advisory. He is the secret LinkedIn consultant behind top B2B CEO brands. We talk about all things LinkedIn: - How to Ideate content - What makes a great post - How can run Founder-Led Marketing - LinkedIn Connection Request Strategy - and many more topics Alec's LinkedIn: https://www.linkedin.com/in/alecjpaul/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn:...

Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline. In this episode we talk about: - Building a $1M+ SaaS around B2B Podcasting - How to Start a Podcast from Scratch - and many more topics. Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/ Casted: https://www.casted.us/ Podcast:...

Markus Stahlberg is the CEO and Co-Founder at N.Rich. In this episode, we talk about: - The state of ABM - 3 Types of ABM Approaches - ABM: Quality vs. Quantity - and many more topics Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/ N.Rich: https://n.rich/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads...

BC Krishna is the Founder and CEO at Centime. In this episode we talk about: - his 2x $100M+ Exits, - his experience working on his 4th SaaS Startup - his darkest days as Founder and CEO - and many more topics BC's Linkedin: https://www.linkedin.com/in/krishnabc/ Centime: https://www.centime.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin...