Episodes
Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information.
In this episode, we are talking about:
- How Nathaniel is building a Consumer SaaS (at $1m+ ARR)
- What is a Family Operating System
- and many more topics
Nathaniel's Linkedin: https://www.linkedin.com/in/natrobinson/
Trustworthy: https://www.trustworthy.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn:...
Published 03/27/24
Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check.
We are talking about:
- How he scaled SourceDay to $10M+ ARR,
- Syncing Suppliers and Customers,
- Dealing with Tough Times as CEO
Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/
SourceDay: https://sourceday.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn:...
Published 03/24/24
Laura Erdem is the Sales Manager at Dreamdata.
We'll dive into how Dreamdata aligns Marketing and Sales and more:
- Are MQLs the right metric for optimizing?
- What does a good lead handoff look like?
- How important is Speed to Lead?
- Should the Sales & Marketing functions be owned by 1 person?
Laura's Linkedin: https://www.linkedin.com/in/lerdem/
Dreamdata: https://dreamdata.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn:...
Published 03/21/24
Melissa Kwan is the co-founder and CEO of eWebinar.
We are diving into all things bootstrapping, including:
- Lessons from Figuring Out Pricing for Your Solution
- Her Non-Negotiables for Founding a Business
- Lifestyle Businesses vs. VC-funded Businesses
- and many more topics.
Melissa's Linkedin: https://www.linkedin.com/in/melissakwan/
eWebinar: https://ewebinar.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn:...
Published 03/14/24
Adam Robinson is the Founder/CEO of R!B2B and Retention.com.
He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant...
- he grew from 10 to 70,000+ followers in a matter of weeks
- his LinkedIn posts consistently get over 1,000+ likes
- ALL while running a $22m+ ARR SaaS company and launching a new B2B product
We are divining into:
1. Why he pays $12,500/month for a LinkedIn consultant that *only* helps him with...
Published 03/11/24
Danielle Messler is Nathan Latka's CMO at Founderpath.
In this episode, we are diving into:
- Why Nathan Latka leverages Founder-Led Marketing
- Nathan Latka’s Founder-Led Marketing Secrets
- How to Run Engaging Live Events
- and many more topics
Danielle's Linkedin: https://www.linkedin.com/in/daniellemessler
Founderpath: https://founderpath.com/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website:...
Published 03/09/24
Jeff Whitlock is the CEO of Grain, a conversation Intelligence and AI Sales assistant that automates note-taking, record-keeping, and insight-capture so you can spend your time where it matters most — coaching your team and closing deals.
Grain: https://grain.com/
Jeff: https://www.linkedin.com/in/jeff-whitlock/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin...
Published 03/07/24
Greg Head is an Advisor to 40 practical SaaS founders who are building valuable software companies without big funding and the host of the Practical Founders Podcast.
We talk about:
- Patterns he sees between the 40 practical SaaS founders he's advising
- How today's practical founders compete with the millions of funding of their VC-funded peers
- The most efficient ways for companies to go to market in 2024
- How to run your SaaS startup capital efficiently
- When does VC...
Published 03/01/24
Cobi Blumenfeld-Gantz is the CEO and Co-founder at Chapter, a technology-driven Medicare advisor improving how seniors choose their health coverage.
How do you reduce the time spent on founder-led sales? This is one of many topics I covered in my conversation with Cobi Blumenfeld Gantz.
In this episode, we are talking about:
- Why the Founder Should Drive Your Marketing
- How to Reduce the Time Spent on Founder-Led Sales
- The Big Problem in the Medicare Industry
- How 90% of...
Published 02/27/24
Mike is a veteran of the Enterprise SaaS world:
- entered the software business in 1990
- was part of the internet boom as CMO of Versata, taking it public in 2000
- ran Wakesoft, Clarus Systems, and Instill Corporation as CEO
- "semi-retired" to join the boards of various software companies
- currently serving as President for LiftLab
I will dive into how Enterprise SaaS marketing has evolved, what it takes to win in today's world, how companies need to rethink their go-to-market,...
Published 02/23/24
How to Build a B2B SaaS in the Healthcare Space
Steven's Linkedin: https://www.linkedin.com/in/steven-charlap-md-mba-8911906/
SOAP Health: https://soap.health/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency...
Published 02/19/24
I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024.
In this episode we will cover:
How Content Consumption Has Changed
Outbound Sdr vs Thought
Leadership Program
How to Start Testing Founder-Led Marketing
Founder-Led Marketing as a Category
How to Start Driving Business Outcomes Through LinkedIn
CEOs Crushing LinkedIn
and many more topics
Chris Walker:
LinkedIn:...
Published 02/06/24
Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process.
Here's how he built a repeatable sales motion this year (taken from Max's post, linked below):
Q1: Founder Led Sales
- Customers: 0-10- GTM Strategy: Design partners & founder friends
- Key experiment: messaging
Q2: Sales Leader Led, Founder Involved
- Customers: 10-30- GTM Strategy: Founder friends & startups,...
Published 01/15/24
Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.
After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.
Peter Caputa: https://www.linkedin.com/in/pc4media/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay):...
Published 01/12/24
Kevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration...
Published 01/12/24
Website: https://www.project33.io/
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing...
Published 01/08/24
Behrad LinkedIn: https://www.linkedin.com/in/behradmirafshar/
Behard Podcast: https://open.spotify.com/show/5GRT4OVeflkw4EkMG5rxja
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency...
Published 12/25/23
Patrick: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/?originalSubdomain=ch
Unique: https://www.unique.ch/homepage
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding...
Published 12/18/23
Kevin Indig: https://www.linkedin.com/in/kevinindig/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness...
Published 12/11/23
Gong Website: https://www.gong.io/
Gong LinkedIn: https://www.linkedin.com/company/gong-io/
Udi LinkedIn: https://www.linkedin.com/in/udiledergor/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency...
Published 12/05/23
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing...
Published 11/27/23
Justin Rowe:
LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/
YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency...
Published 11/23/23
Jason Fried, Co-founder & CEO of 37signals (makers of Basecamp & HEY).
- VC vs bootstrapping- Launching ONCE - is the SaaS model dying?- The texture of a good idea- Jason's writing process- How to build & scale profitable software companies (on your own terms)- Can you build a big company/have a big impact on a 40h work week?
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn):...
Published 11/16/23
Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.
After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.
So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Peter's Linkedin to generate 6,000 signups every month for their free product.
Peter Caputa: https://www.linkedin.com/in/pc4media/
Website:...
Published 10/23/23
We repurpose our Linkedin posts in 9 other channels:
- Youtube (regular + Shorts)
- Website for SEO
- An email newsletter
- Podcast on Spotify & Apple
- Linkedin Ads
- Meta/Facebook Ads
- Instagram
- TikTok
Why? To give them longevity and increase conversions across platforms.
So I will break down our exact 9-step repurposing framework.
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn):...
Published 10/17/23