Laura Erdem is the Sales Manager at Dreamdata. We'll dive into how Dreamdata aligns Marketing and Sales and more: - Are MQLs the right metric for optimizing? - What does a good lead handoff look like? - How important is Speed to Lead? - Should the Sales & Marketing functions be owned by 1 person? Laura's Linkedin: https://www.linkedin.com/in/lerdem/ Dreamdata: https://dreamdata.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding