In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn:· Why building a community is essential for every brand· How community insights can influence your CRO strategies· How CRO impacts the customer journey from start to finish· The Importance of finding...

This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.Listen to learn:Why speaking to customers is the most important part of every...

In this episode, Kirsty Dawe is joined by Natalie Thomas, Director of Strategy at The Good. They discuss why digital experience optimization is the new CRO and why every part of the journey is equally important. Plus how to understand what conversion rates are in your control and what aren't, and...