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Kevin Chen & George Coudounaris
The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!
We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.
We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.
If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!...
Listen now
Ratings & Reviews
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5.0 stars from 7 ratings
“Great interviews with lots of insights. I enjoy how Kevin and George get into the minds of industry experts. Always something to take away whether it’s a new idea or tool I didn’t know about.”
Eric Melchor via Apple Podcasts ·
United States of America ·
09/13/24
Great listen - highly recommend
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“The B2B Playbook Podcast is entertaining and informative. George and Kevin have a fun discussion as they go deep on B2B marketing through the lens of their 5B’s framework. The Framework is well-researched, easy to understand and most importantly, actionable. Every time I listen to an episode I...”Read full review »
James Fermanis via Apple Podcasts ·
Australia ·
05/30/22
“I am pretty new to B2B marketing, this podcast sort of demystifies the entire concept of B2B marketing. Definitely listen to their episodes, it’s the best.”
Anusha Kannan via Apple Podcasts ·
India ·
02/07/22
Recent Episodes
Positioning is the ultimate tool for creating an outsized impact in your market. In this episode, we uncover how small B2B teams can use positioning to dominate their niche.
We discuss practical frameworks, highlight CRM market leaders like Salesforce and HubSpot, and share actionable steps to...
Published 11/17/24
Published 11/17/24
This week we have artificial intelligence (AI) expert Drew Brucker show us how B2B marketers can use AI to get more done in less time - right now!
Drew has combined his unique experience as a top-notch B2B marketer, photographer and creative with his passion for A.I. In this session, he shows us...
Published 11/10/24
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