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Kevin Chen & George Coudounaris
The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!...
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Ratings & Reviews
5.0 stars from 7 ratings
Great listen - highly recommend
The B2B Playbook Podcast is entertaining and informative. George and Kevin have a fun discussion as they go deep on B2B marketing through the lens of their 5B’s framework. The Framework is well-researched, easy to understand and most importantly, actionable. Every time I listen to an episode I...Read full review »
James Fermanis via Apple Podcasts · Australia · 05/30/22
I am pretty new to B2B marketing, this podcast sort of demystifies the entire concept of B2B marketing. Definitely listen to their episodes, it’s the best.
Anusha Kannan via Apple Podcasts · India · 02/07/22
Recent Episodes
Published 03/24/24
What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. Head over to Sessions.us and sign up for a 14-day free no strings attached...
Published 03/24/24
Head over to Sessions.us and sign up for a 14-day free no strings attached free trial https://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybk This week we have one of LinkedIn's very own marketers - Lucy Sonter - on the show to walk us through how the beast itself...
Published 03/17/24
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