We’ve shared our 5 BEs Demand Generation Framework with you in over 140 episodes of The B2B Playbook. That’s our ‘free, easy’ way for marketers to get started learning about what a Demand Generation program should really look like. But working out exactly how to implement a Demand Generation engine in your business is going to take time and considerable effort – often outside of your regular working hours. Even if you set out with the best intentions, Demand Generation programs are often interrupted by day-to-day requests and activities and get pushed down the priority list. But the truth is – until you have a Demand Generation program running for your business, your marketing will forever be reactive. You will never get off that hamster wheel. And you’ll never consistently contribute to pipeline. That’s why Kevin and I created our Demand Generation Course – The B2B Incubator. In this program, we give you the strategy, templates and tools to build your own Demand Generation engine in 12 weeks. The feedback has been amazing, and we’re so proud of the results our marketers are driving from the program (but more on that later). Today we’re going to share more about our Demand Gen Course, The B2B Incubator to help you decide if it’s right for you or not. Tune in and learn: + The end-to-end process for building a demand generation engine + Why B2B Marketing Managers, CMOs, Consultants and Demand Generation specialists love our program + Why you should document your demand generation engine in-house If you're keen to learn more about demand generation and want the strategy, templates and tools to do it - watch this episode to see if our course is right for you. ----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/ GET the latest CONTENT: https://theb2bplaybook.com/ ----------------------------------------------------- 00:00 Unlock Your Demand Gen Engine in Just 12 Weeks 03:00 The 5 B's Framework: Your Secret Weapon for B2B Success 06:00 Why Most B2B Marketers Struggle (And How to Fix It) 10:00 Inside the B2B Incubator: Your Roadmap to Revenue Growth 14:00 From Reactive to Proactive: Transforming Your Marketing Approach 18:00 The 3-Part Strategy to Dominate Your Market 22:00 Crafting Content That Converts: Our Proven Formula 26:00 Measuring Success: The Metrics That Really Matter 30:00 Scaling Your Demand Gen Engine: Paid Media and ABM Tactics 34:00 Real Results: What Marketers Say About the B2B Incubator 37:00 Why In-House Demand Gen Trumps Outsourcing 40:00 Your Next Steps: How to Join the B2B Incubator ----------------------------------------------------- 👥 Are you a B2B marketer in a small team?? 💰 Need to bring in more revenue for your company (so sales and your boss love you??) Get the: 🔹 strategy 🔹 templates 🔹 tools So you have everything you need to drive more revenue for your brand. See why other B2B marketers like you love The B2B Incubator Check out: https://theb2bplaybook.com/demand-generation-course S06 E143 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing