How can you reach more ideal B2B Customers? In this episode of The B2B Playbook, we dive deep into the game-changing concept of the Dream 100 strategy. We explain how this powerful technique can help you identify and reach your ideal B2B customers more effectively than ever before. We discuss the origins of the Dream 100, how it fits into our 5 B's framework for demand generation, and provide practical examples of how we've implemented it in our own business. From working your way into key communities to strategic sponsorships, we cover it all. Tune in and learn: + What the Dream 100 really is (hint: it's not what you think!) + How to build and prioritize your own Dream 100 list + Strategies for working your way in vs. buying your way in This episode is a must-watch for any B2B marketer looking to maximize their reach and connect with their ideal customers. Don't miss out on this game-changing strategy! ----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/ GET the latest CONTENT: https://theb2bplaybook.com/ ----------------------------------------------------- 00:00 Unlocking the Power of the Dream 100 Strategy 03:00 The 5 B's Framework: Your Roadmap to B2B Success 06:00 Decoding the Dream 100: What It Really Means 09:10 Building Your Dream 100 List: Online and Offline Tactics 12:40 Working Your Way In vs. Buying Your Way In: Strategies Revealed 16:30 The B2B Playbook's Journey: Our Dream 100 Experience 19:40 Collaborating with Influencers: Maximizing Your Reach 22:20 Prioritizing Your Dream 100 List: Smart Targeting Techniques 24:40 Sponsorships and Advertising: Making the Most of Your Budget 26:00 Overcoming Challenges: Implementing Dream 100 as a Non-Expert 28:40 Repurposing Content: Maximizing Your Subject Matter Experts' Time 29:40 Key Takeaways: Mastering the Dream 100 Strategy ----------------------------------------------------- 👥 Are you a B2B marketer in a small team?? 💰 Need to bring in more revenue for your company (so sales and your boss love you??) Get the: 🔹 strategy 🔹 templates 🔹 tools So you have everything you need to drive more revenue for your brand. See why other B2B marketers like you love The B2B Incubator Check out: https://theb2bplaybook.com/demand-generation-course S06 E150 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing #dream100