How do you go from 70 to 1000+ registrants for your webinar? How do you convert this to revenue? In this game-changing episode of The B2B Playbook, we dive deep into the world of webinar marketing with expert Justin Zimmerman. Justin reveals his innovative approach to webinars that's driving unprecedented results for B2B companies. We explore a complete paradigm shift in webinar strategy, moving away from the traditional focus on attendance and content creation to a data-driven, partner-centric approach. Justin shares his secrets for consistently achieving 1000+ registrants, turning webinars into powerful lead generation and sales conversion tools. Tune in and learn: + How to leverage partners and influencers to exponentially grow your webinar audience + The 6-step registration process that captures crucial lead data and drives conversions + Post-webinar strategies that turn no-shows into demo bookings and sales opportunities This episode is a must-watch for any B2B marketer looking to revolutionize their webinar strategy, drive more leads, and achieve better ROI from their marketing efforts. Justin's insights will change the way you think about webinars forever! ----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/ GET the latest CONTENT: https://theb2bplaybook.com/ ----------------------------------------------------- 00:00 The Game-Changing Webinar Strategy You've Been Missing 02:19 Common Webinar Pitfalls: Why Most B2B Marketers Struggle 04:30 Revolutionizing Webinars: Focus on Data Collection, Not Attendance 07:09 Leveraging Partners and Influencers for Massive Webinar Growth 11:37 The 6-Step Registration Process That Drives Results 16:40 Curating Content vs. Creating: A Stress-Free Approach to Webinars 21:20 Structuring Your Webinar for Maximum Impact and Sales Conversion 26:29 Post-Webinar Strategies That Turn Attendees into Customers 31:30 The Power of Problem Awareness in Demand Capture 37:10 Automating Follow-Ups: Balancing Efficiency and Personalization 41:40 Ask More, Get More: Introducing a Revolutionary Webinar Tool ----------------------------------------------------- 👥 Are you a B2B marketer in a small team?? 💰 Need to bring in more revenue for your company (so sales and your boss love you??) Get the: 🔹 strategy 🔹 templates 🔹 tools So you have everything you need to drive more revenue for your brand. See why other B2B marketers like you love The B2B Incubator Check out: https://theb2bplaybook.com/demand-generation-course S06 E151 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #webinar #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing