How can B2B marketers navigate and measure your impact on long, complex B2B buying cycles? This week we sat down with Dreamdata We sat down with Steffen Hedebrandt, Co-founder and CMO of DreamData. We explore the complexities of long B2B buying cycles, innovative strategies for demand generation, and how to measure marketing impact across the entire funnel. Steffen shares invaluable insights from Dreamdata's own growth journey, discussing everything from early-stage marketing tactics on a budget to leveraging content collaboration and the rise of B2B influencers. We also delve into Dreamdata's unique approach to weekly live events and how they've become a cornerstone of their content strategy. Tune in and learn: + How to navigate and measure success in long B2B buying cycles + Strategies for moving from bottom-funnel to full-funnel marketing + The power of content collaboration and B2B influencer marketing This episode is a must-watch for any B2B marketer looking to drive sustainable growth and prove their impact on revenue. Steffen's practical advice and real-world examples make this a goldmine of actionable insights for marketing teams of all sizes. ----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/ GET the latest CONTENT: https://theb2bplaybook.com/ ----------------------------------------------------- 00:00 The Key to Sustainable B2B Growth 03:09 Unveiling DreamData: B2B Customer Data Platform 06:12 Navigating Long B2B Buying Cycles 09:30 Building Trust with Future Buyers: DreamData's Strategy 13:40 From Bottom of Funnel to Full-Funnel Marketing 17:28 Early Stage Marketing Tactics on a Budget 21:15 The Dual Approach: Exploit and Experiment 24:50 DreamData's Weekly Live Events Strategy 28:00 The Power of Content Collaboration 29:40 The Rise of B2B Influencers and Creators 32:30 Measuring Mid and Upper Funnel Activities 34:40 Qualitative Proof: Capturing Customer Feedback 36:00 Closing Thoughts and LinkedIn Connection ----------------------------------------------------- 👥 Are you a B2B marketer in a small team?? 💰 Need to bring in more revenue for your company (so sales and your boss love you??) Get the: 🔹 strategy 🔹 templates 🔹 tools So you have everything you need to drive more revenue for your brand. See why other B2B marketers like you love The B2B Incubator Check out: https://theb2bplaybook.com/demand-generation-course S06 E152 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing #attribution #b2battribution