Triggers and signals are all the rage in B2B marketing at the moment. We have website visitor identification companies like RB2B!, Clearbit, and Dealfront making plenty of noise. We have intent data vendors trying to sell you lists of people more likely to be ‘in-market’. In this eye-opening episode of The B2B Playbook, we dive deep into the world of B2B signals and triggers. We explore what they mean for marketers, sales teams, and leaders, and how to use them effectively in your strategy. Tune in and learn: + How to identify quality signals that actually indicate buying intent + The power of customer interviews in uncovering true buying triggers + Why tech platforms aren't the silver bullet for B2B signal success ----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/ GET the latest CONTENT: https://theb2bplaybook.com/ ----------------------------------------------------- 00:00 Unveiling the Power of B2B Signals and Triggers 01:24 The 5 B's Framework: Your Roadmap to B2B Success 02:34 Decoding Modern B2B Triggers: From Job Changes to Website Visits 03:44 Old School vs. New School: The Evolution of B2B Signals 05:20 Common Pitfalls: Where Marketers Go Wrong with Signals 06:51 The Art of Signal Interpretation: Quality Over Quantity 08:33 Lessons from the Past: Traditional B2B Signal Gathering 09:50 The Tech Trap: Why Platforms Aren't the Silver Bullet 11:05 Case Study: When Signal Tracking Goes Overboard 12:50 Nurture vs. Hard Sell: Striking the Right Balance 14:30 The Customer Interview: Your Secret Weapon for Signal Discovery 16:30 Uncovering Buying Triggers: Key Questions to Ask Your Customers 18:18 Cataloging Your Market: A Step-by-Step Approach 19:50 Putting It All Together: ICP, Triggers, and Cataloging 21:30 Key Takeaways: Mastering B2B Signals and Triggers ----------------------------------------------------- 👥 Are you a B2B marketer in a small team?? 💰 Need to bring in more revenue for your company (so sales and your boss love you??) Get the: 🔹 strategy 🔹 templates 🔹 tools So you have everything you need to drive more revenue for your brand. See why other B2B marketers like you love The B2B Incubator Check out: https://theb2bplaybook.com/the-b2b-incubator S06 E154 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing