Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP In this episode, George Coudounaris appears as a guest on the Denave podcast to share the secrets behind sustainable B2B growth. You'll learn how to move beyond lead generation and build demand that scales. We cover everything from aligning sales and marketing teams to implementing Account-Based Marketing (ABM) effectively and using AI to repurpose content efficiently. Tune in and learn: + Why lead generation alone isn’t enough to grow your business + How to implement the 5 B’s Framework for demand generation + Common ABM mistakes and how to avoid them This episode is a must-watch for B2B marketers looking to create sustainable, long-term growth while avoiding the common pitfalls that many teams fall into. Don’t miss out on the future of demand generation! ----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/ GET the latest CONTENT: https://theb2bplaybook.com/ ----------------------------------------------------- 00:00 Introduction to George and the B2B Playbook 03:00 The Great Divide: Misalignment Between Sales and Marketing 07:10 Overcoming Sales and Marketing Alignment Challenges 10:00 The 10-Step Guide to Sales and Marketing Alignment 13:00 Demand Generation vs. Lead Generation Explained 17:20 Why Short-Term Lead Generation Isn’t Enough 20:10 The Importance of Demand Creation for Long-Term Success 24:00 The 5 B’s Framework: Be Ready, Be Helpful, Be Seen 28:10 How to Optimize Your Demand Generation Efforts 31:00 The Rise of Account-Based Marketing (ABM) 34:00 Avoiding Common ABM Mistakes 38:10 Leveraging Technology in Demand Generation and ABM 42:00 How the B2B Playbook Uses Content to Drive Demand 45:00 Repurposing Content Efficiently with AI 50:00 The Future of Demand Generation and Marketing Trends ----------------------------------------------------- 👥 Are you a B2B marketer in a small team?? 💰 Need to bring in more revenue for your company (so sales and your boss love you??) Get the: 🔹 strategy 🔹 templates 🔹 tools So you have everything you need to drive more revenue for your brand. See why other B2B marketers like you love The B2B Incubator Check out: https://theb2bplaybook.com/demand-generation-course S06 E157 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing